Senior Manager, Growth Marketing

TL;DR

Senior Manager, Growth Marketing: Building and executing integrated campaigns to generate demand, accelerate funnel conversion, and contribute directly to pipeline creation across new business and existing customer segments with an accent on translating business priorities and product launches into clear campaign briefs. Focus on continuous experimentation with targeting, offers, channels, and messaging to increase efficiency and conversion rates.

Location: Hybrid role based in Toronto, Canada. Work from the office on Tuesday, Wednesday & Thursday with flexibility to work from home on Monday & Friday.

Salary: $105,000 – 120,000 CAD annually

Company

hirify.global is a provider of enterprise webcasting and investor relations content distribution, as well as a global leader in press release distribution.

What you will do

• Build and execute integrated campaigns that convert awareness into qualified demand and measurable pipeline across net-new, upsell/cross-sell, and retention motions.
• Develop programs across paid, owned, and partner channels that grow the top of the funnel.
• Manage creative requirements, content needs, and channel orchestration to ensure cohesive execution across touchpoints.
• Own campaign performance tracking from lead to revenue, connecting every program to pipeline contribution and ROI.
• Continuously experiment with targeting, offers, channels, and messaging to increase efficiency and conversion rates.
• Collaborate with Product Marketing, Content, Digital, Events, and Sales to ensure campaigns are aligned, relevant, and supported across the funnel.

Requirements

• 5–7 years of B2B marketing experience with a strong focus on demand generation and integrated campaign execution.
• Demonstrated ability to drive measurable pipeline and revenue outcomes through multichannel programs.
• Strong people management and leadership skills
• Deep understanding of full funnel marketing, lead management, and campaign performance analytics.
• Hands-on experience with marketing automation (e.g., HubSpot), Salesforce, and analytics/reporting tools.
• Strong project manager who thrives in a fast-paced, collaborative environment.

Nice to have

• Experience with account-based marketing (ABM) and industry-specific GTM motions.
• Experience working with external media partners, content publishers, or paid demand vendors.
• Background in SaaS, technology, or other high-velocity B2B businesses.

Culture & Benefits

• Global collaboration with team members in 18 countries.
• Opportunities to innovate and grow.
• Comprehensive health benefits and wellness programs.
• Quarterly recognition awards.
• Curated learning libraries offering over 8,000 free courses supporting your business and technical acumen.
• Flexibility to work from home on Mondays and Fridays.