Manager, Performance Marketing (SaaS)

TL;DR

Manager, Performance Marketing (SaaS): Owning the paid acquisition engine end-to-end, from strategy and execution to budget and measurement. Focus on building and scaling an efficient paid program across both PLG and sales-led motions. Focus on driving full-funnel optimization from impression to activation, collaborating with Web, Product, and CRO to improve landing pages and sign-up flows.

Location: Hybrid work environment with offices in Saskatoon and Toronto. Remote is possible via the ‘90 Day Shift’ program.

Salary: CAD $108,000 - CAD $162,000

Company

hirify.global is a scheduling and payroll platform designed to help restaurant teams thrive.

What you will do

• Own paid acquisition across Google, Meta, LinkedIn, YouTube, and emerging channels.
• Lead, mentor, and grow a team of performance marketers by setting clear KPIs and establishing accountability.
• Build and manage a rigorous testing framework across creative, copy, audience, and landing pages.
• Oversee attribution modeling and conversion tracking end-to-end, partnering with Data and Engineering to ensure accurate measurement.
• Drive full-funnel optimization from impression to activation, collaborating with Web, Product, and CRO to improve landing pages and sign-up flows.
• Partner with Content and Brand to brief, review, and refine ad creative through a performance lens.

Requirements

• B2B SaaS experience in performance marketing or paid media.
• Proven leader with a track record of developing teams while maintaining hands-on technical credibility.
• Proven track record of managing and scaling paid acquisition programs with measurable impact on pipeline and revenue.
• Deep hands-on expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Strong command of paid search fundamentals, including keyword strategy and smart bidding.
• Data-driven mindset: fluent in ROAS, LTV:CAC, CAC payback, and MQL-to-SQL rates.

Nice to have

• Experience in a PLG/SLG hybrid model.
• Hands-on experience with AI-powered creative testing or ad copy generation tools.
• Background in programmatic display, CTV, or offline-to-online attribution in a SaaS context.
• Familiarity with Snowflake or building and analyzing marketing data pipelines.
• Knowledge of restaurant operations or the foodservice industry.

Culture & Benefits

• Opportunities for learning and growth, with support to own your impact.
• Tackle real problems in a fast-moving, complex industry.
• A culture of solving meaningful problems and celebrating wins together.
• Benefits like health and dental, lifestyle spending accounts and a flexible parental leave program.
• A flexible vacation policy to encourage everyone to recharge when needed.