Demand Generation Manager (SaaS)

TL;DR

Demand Generation Manager (SaaS): Planning and executing integrated, multi-channel marketing campaigns to drive pipeline across EMEA customer segments with an accent on lead generation and digital channel performance. Focus on campaign setup, audience targeting, and optimizing lead-to-sales handoff processes within the IT management and security sector.

Location: Must be based in Munich, Germany

Company

hirify.global is a leading global provider of complete IT infrastructure and security management solutions for Managed Service Providers and internal IT organizations.

What you will do

• Support the execution of the EMEA demand generation plan through campaign coordination and performance tracking.
• Manage paid and owned campaigns across LinkedIn, Google Ads, display, email, and content syndication.
• Oversee lead capture processes, including landing page setup and form optimization.
• Collaborate with Data and Analytics teams to monitor CPL, MQL quality, and pipeline contribution.
• Coordinate with external agencies, media partners, and freelancers to ensure campaign delivery.
• Support account-based marketing initiatives and alignment with sales development teams.

Requirements

• German: Native speaker required
• English: Full professional proficiency required
• 3–5 years of experience in B2B demand generation, digital marketing, or growth marketing in the technology/SaaS sector.
• Hands-on experience with LinkedIn Ads, Google Ads, email marketing, and content syndication.
• Familiarity with marketing automation platforms and CRM systems for lead management.
• Analytical mindset with the ability to optimize campaign performance based on data.

Nice to have

• Experience working with UK or DACH markets.
• Previous work with intent data platforms and account-based marketing.
• Experience coordinating with external agencies and media partners.

Culture & Benefits

• Opportunity to work in a high-growth environment within the IT and security software industry.
• Professional development in a fast-paced, performance-driven global company.
• Collaborative team environment working across multiple EMEA markets.