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Head of Customer Engagement & CRM
At Yazen Health, we revolutionize obesity treatment. As the largest digital obesity clinic in Sweden and one of the fastest-growing companies in Europe, we're at the forefront of the obesity drug revolution, expanding our impact across the continent. We are passionate about improving the lives of our patients through caregivers, data-driven insights, and innovative technology. The Role
We are looking for a Head of CRM to own and scale our customer lifecycle strategy across all markets.
This role is critical to driving conversion, engagement, retention, and lifetime value, while ensuring a high-quality, compliant, and human-centered experience for our members.
You will define the CRM vision, lead execution across channels, and work closely with Product, Marketing, Medical Ops, Data, and Country teams.
You will directly report to the Chief Revenue officer and manage one CRM specialist
KEY RESPONSIBILITIES
* Define and own the global CRM strategy across the full customer lifecycle (prospects → members → patients → alumni).
* Build and scale segmentation and personalization frameworks across all countries.
* Own and optimize the CRM stack (powered by Braze) ensuring best-in-class use across campaigns, journeys, and channels.
* Lead all CRM channels (email, push, SMS, in-app, content cards, etc.) and drive lifecycle campaigns (onboarding, activation, conversion, retention, win-back, MGM).
* Ensure CRM campaigns are well-timed, relevant, and aligned with brand, medical, and regulatory guidelines.
* Define, track, and improve CRM performance KPIs (conversion, retention, churn, LTV, engagement).
* Work closely with Data to build dashboards, monitoring tools, and an experimentation framework (A/B testing).
* Partner with Product, Medical, Marketing, and Country teams to align CRM with care pathways and local needs.
* Ensure full compliance with healthcare regulations (GDPR, medical advertising constraints) while protecting user trust and experience.
* Build and lead the CRM function, setting clear governance, scalable processes, and best practices.
QUALIFICATIONS - WHO YOU ARE
* 5+ years of experience in CRM, lifecycle marketing, or growth roles (B2C, subscription, or digital health strongly preferred)
* Proven experience owning CRM at scale in multi-country / international environments
* Strong data literacy and performance mindset
* Comfortable working in complex, regulated environments (healthcare is a strong plus)
* Ability to balance short-term performance with long-term trust and retention
* Strong leadership, communication, and stakeholder management skills
* Hands-on mindset with strategic vision
WHY JOIN YAZEN?
* Lead a core growth and retention function in a fast-scaling digital health company
* Work on a major public health challenge with real impact on patients’ lives
* Operate in a complex, interesting environment combining healthcare, tech, and marketing
* High ownership, high autonomy, and strong executive visibility
* International scope with meaningful strategic influence
ABOUT YAZEN
Yazen was founded in 2021 and is a Swedish digital healthcare provider registered with the Swedish Health and Social Care Inspectorate (IVO), with patients and operations across Europe. Our goal is to help people overcome overweight and obesity through a modern, evidence-based approach that combines medical treatment with digital technology and personalised support.
At Yazen Health, we revolutionize obesity treatment. As the largest digital obesity clinic in Sweden and one of the fastest-growing companies in Europe, we're at the forefront of the obesity drug revolution, expanding our impact across the continent. We are passionate about improving the lives of our patients through caregivers, data-driven insights, and innovative technology. The Role
We are looking for a Head of CRM to own and scale our customer lifecycle strategy across all markets.
This role is critical to driving conversion, engagement, retention, and lifetime value, while ensuring a high-quality, compliant, and human-centered experience for our members.
You will define the CRM vision, lead execution across channels, and work closely with Product, Marketing, Medical Ops, Data, and Country teams.
You will directly report to the Chief Revenue officer and manage one CRM specialist
KEY RESPONSIBILITIES
* Define and own the global CRM strategy across the full customer lifecycle (prospects → members → patients → alumni).
* Build and scale segmentation and personalization frameworks across all countries.
* Own and optimize the CRM stack (powered by Braze) ensuring best-in-class use across campaigns, journeys, and channels.
* Lead all CRM channels (email, push, SMS, in-app, content cards, etc.) and drive lifecycle campaigns (onboarding, activation, conversion, retention, win-back, MGM).
* Ensure CRM campaigns are well-timed, relevant, and aligned with brand, medical, and regulatory guidelines.
* Define, track, and improve CRM performance KPIs (conversion, retention, churn, LTV, engagement).
* Work closely with Data to build dashboards, monitoring tools, and an experimentation framework (A/B testing).
* Partner with Product, Medical, Marketing, and Country teams to align CRM with care pathways and local needs.
* Ensure full compliance with healthcare regulations (GDPR, medical advertising constraints) while protecting user trust and experience.
* Build and lead the CRM function, setting clear governance, scalable processes, and best practices.
QUALIFICATIONS - WHO YOU ARE
* 5+ years of experience in CRM, lifecycle marketing, or growth roles (B2C, subscription, or digital health strongly preferred)
* Proven experience owning CRM at scale in multi-country / international environments
* Strong data literacy and performance mindset
* Comfortable working in complex, regulated environments (healthcare is a strong plus)
* Ability to balance short-term performance with long-term trust and retention
* Strong leadership, communication, and stakeholder management skills
* Hands-on mindset with strategic vision
WHY JOIN YAZEN?
* Lead a core growth and retention function in a fast-scaling digital health company
* Work on a major public health challenge with real impact on patients’ lives
* Operate in a complex, interesting environment combining healthcare, tech, and marketing
* High ownership, high autonomy, and strong executive visibility
* International scope with meaningful strategic influence
ABOUT YAZEN
Yazen was founded in 2021 and is a Swedish digital healthcare provider registered with the Swedish Health and Social Care Inspectorate (IVO), with patients and operations across Europe. Our goal is to help people overcome overweight and obesity through a modern, evidence-based approach that combines medical treatment with digital technology and personalised support.
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