Lifecycle Marketing Manager (AI)

TL;DR

Lifecycle Marketing Manager (AI): Own and design Smartly’s end-to-end email marketing and nurture calendar, building and optimizing high-performing programs that increase engagement, improve open rates, and materially lift click-to-open rate (CTOR) and downstream conversion metrics across the lifecycle with an accent on revenue goals into structured lifecycle programs. Focus on deep expertise in email marketing and Marketo, and keen eye on data to inform decisions.

Location: London, England, United Kingdom

Company

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers.

What you will do

• Own and design Smartly’s end-to-end email marketing and nurture calendar, building and optimising high-performing programs that increase engagement.
• Drive lifecycle performance from lead to opportunity, building scalable programs that increase conversion to opportunity.
• Lead a structured experimentation roadmap with clear hypotheses, testing emails.
• Manage the external offshore agency to execute campaigns at scale with strong QA and performance oversight.
• Measure lifecycle and campaign performance using dashboards and custom reports to guide prioritization and clearly communicate results.
• Build and optimise smart lists, engagement programs, trigger campaigns, tokens, and templates in Marketo and ensure accurate tracking, attribution, and data flow between Marketo and Salesforce.

Requirements

• 5+ years of lifecycle or retention marketing experience within B2B environments.
• At least 2 years of hands-on experience with Marketo and Salesforce.
• Proven experience running lifecycle or customer marketing programs that drive measurable growth.
• Strong analytical skills and comfort working in a fast-paced, agile environment.
• Experience collaborating cross-functionally and managing agencies or offshore partners.
• Curiosity around AI and marketing technology, with the ability to apply emerging tools to improve lifecycle efficiency.

Culture & Benefits

• Join a team of over 750 Smartlies representing more than 60 nationalities across 24 locations in 13 countries, we foster a culture built on trust, transparency, and open feedback.
• Be part of a company making a global impact, directly influencing our customers and business growth.
• Enjoy generous healthcare packages, mental health services, and a healthy work-life balance with paid holidays and family leave.
• Benefit from equity options, performance-based rewards, competitive compensation, and ample career development opportunities.
• We work in a hybrid model, balancing office and remote work, with the option to work abroad for up to 30 days.