Product Marketing Manager (Software)

TL;DR

Product Marketing Manager (Software): Defining and executing sector-specific go-to-market strategies across regions, evolving messaging towards user- and mission-led storytelling, and strengthening brand profile through leadership. Focus on building a scalable two-way feedback loop between customers/market and product development, translating insights into actionable plays and messaging updates.

Location: Remote - UK

Salary: £85-90k DOE

Company

hirify.global strives to create a respectful and united environment where all members of our globally diverse community are empowered and have equitable opportunities to succeed.

What you will do

• Define and continuously improve the go-to-market (GTM) strategy for each sector in each region.
• Create clear positioning, messaging, value propositions, and narrative frameworks tailored to sector missions, buyers, and workflows.
• Build a central, repeatable mechanism that connects customer needs and market signals to product strategy and roadmap.
• Enable field teams to articulate i2’s value in sector-relevant language.
• Partner with Comms/PR to translate product and customer outcomes into credible external narratives and spokesperson-ready points of view.

Requirements

• 5+ years in B2B product marketing for enterprise software (SaaS or hybrid), ideally in intelligence, investigations, analytics, risk, security, or adjacent complex domains.
• Proven ability to translate complex, technical capabilities into clear customer value and credible narratives for both technical and business stakeholders.
• Strong GTM leadership: launches, messaging, persona development, enablement, and cross-functional orchestration without direct authority.
• Demonstrated customer/market insight skills (research, interviews, win/loss synthesis) and comfort using data to inform decisions.
• Excellent writing and presentation skills; able to create high-impact assets and align stakeholders.
• Must be comfortable leveraging AI to streamline workflows.

Nice to have

• Experience marketing into public sector (law enforcement, defence, military) and/or regulated commercial risk (fraud, financial crime, investigations).
• Experience supporting partner/channel ecosystems.
• International GTM experience across multiple regions and cultures.

Culture & Benefits

• Harris offers an extremely competitive UK employee benefits programme.
• 5 Personal Days leave entitlement are granted over and above the standard 25 days holiday and bank holidays.
• Harris also offers all UK employees an annual Lifestyle Reward amounting £325 per annum/pro rata.