Product Marketing Manager

TL;DR

Product Marketing Manager (SaaS): Defining and executing sector-specific go-to-market strategies across regions with an accent on user- and mission-led storytelling, and strengthening brand profile through leadership. Focus on building a scalable two-way feedback loop between customers/market and product development and translating complex capabilities into customer value.

Location: Remote - Must be based in the UK

Salary: £85-90k

Company

hirify.global provides enterprise software solutions and has a respectful and united environment where all members of our globally diverse community are empowered and have equitable opportunities to succeed.

What you will do

• Define and continuously improve the go-to-market strategy for each sector in each region (EMEA, North America, APAC, LATAM).
• Create clear positioning, messaging, value propositions and narrative frameworks tailored to sector missions, buyers and workflows.
• Lead cross-functional go-to-market planning for launches, major enhancements and solution packaging.
• Shift messaging to be more user- and mission-led, and increase thought leadership footprint.
• Build a central, repeatable mechanism that connects customer needs and market signals to product strategy and roadmap.
• Enable field teams to articulate value in sector-relevant language.

Requirements

• 5+ years in B2B product marketing for enterprise software (SaaS or hybrid) in intelligence, investigations, analytics, risk, security, or adjacent complex domains.
• Proven ability to translate complex, technical capabilities into clear customer value and credible narratives for both technical and business stakeholders.
• Strong go-to-market leadership.
• Demonstrated customer/market insight skills.
• Excellent writing and presentation skills.
• Must be comfortable leveraging AI to streamline workflows.

Nice to have

• Experience marketing into public sector (law enforcement, defence, military) and/or regulated commercial risk (fraud, financial crime, investigations).
• Experience supporting partner/channel ecosystems.
• International GTM experience across multiple regions and cultures.

Culture & Benefits

• Extremely competitive UK employee benefits programme.
• 25 days holiday and bank holidays + 5 Personal Days leave entitlement.
• Annual Lifestyle Reward amounting £325 per annum/pro rata.
• A respectful and united environment.
• Empowerment and equitable opportunities to succeed.

Hiring process

• Recruitment process will comprise of interviews and, at times, a written exercise.
• May include an assessment day and/or a presentation.
• Equal opportunities’ employer, they want to make sure they do all they can to make this a positive experience for you.