CRM Executive (Healthcare)

TL;DR

CRM Executive (Medtech): Driving patient retention and lifecycle marketing for a digital healthcare platform with an accent on personalized multi-channel communication and data-driven segmentation. Focus on executing automated CRM flows, optimizing A/B tests, and ensuring consistent brand empathy across email and SMS touchpoints.

Location: Hybrid (must be able to attend the Old Street office in London 3 days a week)

Company

A fast-growing international digital healthcare company focused on evidence-based weight management and long-term chronic condition care.

What you will do

• Execute and scale CRM campaigns across email, SMS, and other owned channels using ESP tools.
• Develop segmentation strategies to deliver highly personalized, behavior-based patient content.
• Own and optimize automated lifecycle flows, including onboarding, follow-up, and winback campaigns.
• Collaborate with brand, medical, and creative teams to ensure empathy, clarity, and consistency.
• Conduct A/B testing to refine open, click-through, and conversion performance metrics.
• Analyze CRM performance and manage database hygiene while ensuring GDPR compliance.

Requirements

• 3+ years of experience in CRM, lifecycle, or retention marketing, ideally within a DTC or healthcare brand.
• Proven hands-on experience with ESPs such as Customer.io, Braze, or Iterable.
• Strong analytical mindset with proficiency in Google Analytics, Looker, or similar tools.
• Understanding of GDPR regulations and email marketing best practices.
• Familiarity with Figma or similar design tools for content preparation.
• Proactive approach to utilizing AI tools for workflow and creative optimization.

Nice to have

• Previous experience in the healthcare or clinical wellness sector.
• Strong interest in human-centered design communication.

Culture & Benefits

• Hybrid work setup with 3 days in the Old Street office.
• Private health insurance or monthly wellness allowance.
• 25 days of annual leave plus enhanced parental leave.
• Annual professional development budget and 3 days of learning leave.
• Employee options program to hold a stake in the business.
• Work-from-anywhere policy for 3 weeks per year.