Marketing Automation and Campaign Specialist (B2B)

TL;DR

Marketing Automation and Campaign Specialist (B2B): Executing and optimizing global B2B marketing campaigns via Marketo and Salesforce with an accent on lead generation, campaign performance, and partner lifecycle management. Focus on building and documenting technical marketing solutions, automating workflows, and leveraging AI tools to scale content creation and operational efficiency.

Location: Must be based in London, United Kingdom (Hybrid model).

Company

hirify.global is a global travel technology leader powering diverse travel brands through innovative, cutting-edge solutions and a commitment to fostering an inclusive work culture.

What you will do

• Implement multi-channel marketing campaigns including email, social, and mobile assets.
• Manage Marketo support tickets, including bug fixes, campaign setups, and smartlist creation.
• Develop and optimize tailored landing pages to drive lead generation and partner acquisition.
• Analyze campaign performance data to identify opportunities for layout and process improvements.
• Collaborate with cross-functional teams to frame technical problems and document scalable solutions.
• Integrate AI-native tools into content creation workflows to optimize campaign delivery.

Requirements

• 2+ years of hands-on experience with Marketo in B2B marketing execution.
• Proficiency in Salesforce and experience with marketing data modeling.
• Strong technical aptitude for troubleshooting email campaign setups and data sync issues.
• Excellent content creation and copywriting skills for multi-channel marketing.
• Ability to analyze large datasets to uncover actionable insights for strategy optimization.
• Professional communication skills to influence stakeholders and document technical workflows.

Nice to have

• Familiarity with SQL for advanced data querying.
• Experience with Knak or additional marketing technology platforms.
• Marketo Certified Expert (MCE) certification.
• Project Management certification.

Culture & Benefits

• Full benefits package including comprehensive travel perks and generous time-off.
• Flexible work model with office-based collaboration.
• Dedicated career development resources and opportunities for internal growth.
• Inclusive, diverse community driven by core values and Leadership Agreements.
• Commitment to an open world and a rewarding career journey.