Marketing Automation and Campaign Specialist (Marketo)

TL;DR

Marketing Automation and Campaign Specialist (Marketo): Supporting B2B marketing efforts by implementing campaigns across email, social, direct mail, and mobile, with an accent on creating engaging marketing assets and optimizing landing pages for lead generation. Focus on resolving Marketo support tickets, producing accurate and thoughtfully designed Marketo solutions, and leveraging AI tools for content creation and campaign optimization.

Location: Hybrid in London, United Kingdom

Company

hirify.global brands power global travel for everyone, everywhere, designing cutting-edge tech and creating groundbreaking solutions for partners.

What you will do

• Implement marketing campaigns via email, social, direct mail, and mobile, including creating engaging marketing assets using tools like Canva.
• Create and optimize tailored landing pages for lead generation, planning and executing ongoing testing to improve performance.
• Enable the partner marketing team by resolving Marketo support tickets related to email campaign setup, smartlist builds, QA, and bug fixes.
• Produce accurate, high-quality, thoughtfully designed Marketo solutions independently.
• Collaborate with workstream leads and use datasets to uncover insights and identify opportunities for campaign and process improvement.
• Document technical solutions in an understandable and usable way for business-oriented consumers.

Requirements

• 2+ years of hands-on experience working directly in Marketo to execute B2B marketing campaigns.
• Proficient knowledge of Marketo and solid working skills with Salesforce.
• Strong copywriting and content creation skills, comfortable supporting the creation of assets across different channels.
• Data-driven with an analytical mindset, confident in analyzing large data sets to find opportunities.
• Strong affinity for AI tools and emerging technologies, proactively leveraging them to scale content creation and optimize campaigns.
• Must be eligible to work in the United Kingdom.

Nice to have

• Familiarity with SQL.
• CRM platform experience beyond Salesforce.
• Marketo Certified Expert certification.
• Project Management certification.

Culture & Benefits

• Full benefits package, including exciting travel perks and generous time-off.
• Parental leave and a flexible work model with cool offices.
• Career development resources to fuel passion for travel.
• An open culture where everyone belongs, and differences are celebrated.
• Recognized as a Best Place to Work on Glassdoor in 2024.