Customer Lifecycle Marketing Manager (SaaS)

TL;DR

Customer Lifecycle Marketing Manager (SaaS): Executing customer expansion, adoption, and engagement programs across the North American region with an accent on driving upsell, cross-sell, retention, and long-term customer value. Focus on aligning programs with regional renewal and expansion motions, refining customer journeys to reduce friction, and improving long-term expansion outcomes.

Location: We are flexible on hybrid/remote working from home, if you are located in the USA and reside in one of the following states - CA, CO, CT, FL, GA, IL, KS, MA, ME, NC, NJ, NY, OR, TN, TX, VA, & WA. Preference/Priority will be given to candidates based in Austin, TX or those willing to relocate unassisted who are able to work in-office 3 days per week.

Salary: $110,000 to $130,000 per year for roles based in California, Colorado, Maryland, New Jersey, Washington, or New York.

Company

hirify.global unifies IT to simplify work for more than 35,000 customers in 140+ countries.

What you will do

• Execute North America-focused customer lifecycle marketing programs that support upsell, cross-sell, product adoption, and renewals.
• Collaborate with Customer Success and Data teams to identify expansion opportunities, risk signals, and advocacy candidates.
• Plan and execute North America customer events such as user groups, webinars, regional events, and speaking opportunities.
• Design and execute A/B and multivariate testing to optimize lifecycle performance, adoption, segmentation, and revenue outcomes.
• Refine regional customer journeys to reduce friction, accelerate activation, and improve long-term expansion outcomes.
• Manage customer swag fulfillment and incentive programs through Reachdesk.

Requirements

• 5+ years of B2B SaaS customer or lifecycle marketing experience.
• Experience building targeted, behavior-driven lifecycle programs across the customer journey.
• Proven track record of driving measurable expansion pipeline and renewal impact through lifecycle marketing programs.
• Experience executing global lifecycle frameworks within regional markets while adapting to local customer nuances.
• Industry experience in IT, MSP, cyber security, or endpoint management required.
• This position is NOT eligible for Visa sponsorship.

Culture & Benefits

• Collaborative, kind, and curious community.
• Full-time hybrid remote work.
• Comprehensive benefits package, which includes medical, dental, and vision insurance.
• 401(k) plan.
• Unlimited PTO.
• Opportunity for growth and advancement.