(Senior) Media Strategist (Marketing)

TL;DR

Media Strategist (Marketing): Shaping and driving media strategy for automotive brands across European markets with an accent on digital maturity and in-housing media capabilities. Focus on aligning local market strategies with central priorities, optimizing full-funnel investment planning, and mentoring teams to improve campaign effectiveness.

Location: Hybrid (Frankfurt, Germany)

Company

A marketing and communications network serving as an in-house agency for global automotive brands, focused on driving challenger-minded communication strategies across Europe.

What you will do

• Lead the evolution of European-wide media strategy while ensuring local market alignment.
• Drive digital maturity by embedding data-driven approaches and innovative channel strategies.
• Advise on the transition toward in-housing media capabilities, including structures and best practices.
• Guide local markets on investment strategy and planning principles.
• Partner with internal teams, agencies, and platform partners to foster effective collaboration.
• Improve campaign effectiveness and consistency through robust measurement frameworks.

Requirements

• Minimum 5 years of experience in media strategy, either agency-side or client-side.
• Strong knowledge of full-funnel strategy across digital and traditional media channels.
• Experience driving digital maturity and new ways of working in multinational organizations.
• Proven ability to partner with local market teams and manage senior stakeholders.
• Track record of optimizing campaign consistency and effectiveness across multiple markets.
• Fluent English proficiency required.

Culture & Benefits

• International and inclusive team environment with colleagues from across the globe.
• Hybrid work model with flexible remote days on Mondays and Fridays.
• Career development support through training and professional growth opportunities.
• Wellness perks including gym membership contributions and mental health app access.
• Pet-friendly office environment and corporate benefits platform.
• Occasional work-abroad flexibility for up to two weeks per year.