Media Director (Automotive)

TL;DR

Media Director (Automotive): Driving long-term media strategy, budget allocation, and implementation for automotive and multi-industry brands in Germany with an accent on digital maturity and campaign effectiveness. Focus on orchestrating full-funnel integrated media strategies, managing high-stakes budgets, and leading cross-functional media teams.

Location: Hybrid in Frankfurt, Germany

Company

hirify.global is a global marketing agency specializing in strategic media and communication for the automotive industry.

What you will do

• Lead integrated media strategies across the German market, uniting traditional ATL (TV, OOH, Print) with digital and data-driven channels.
• Define local media investment principles and manage high-stakes budget allocations to maximize cross-channel ROI.
• Drive digital maturity and innovation across Display, Video, Search, Mobile, Programmatic, and Social platforms.
• Synthesize complex data from multiple platforms into high-level insights to steer planning and continuous optimization.
• Mentor and lead a high-performing team of local media planners and strategists, ensuring operational excellence.
• Cultivate strategic relationships with senior client leadership and top-tier media owners.

Requirements

• Minimum 12 years of experience in media planning, buying, and strategic management (agency or client-side).
• Proven expertise in managing multi-million-euro budgets, specifically within the automotive sector.
• Demonstrated leadership in managing and developing high-performing media teams.
• Deep proficiency in GA4, Google BigQuery, and major DSPs.
• Professional working proficiency in German and English.
• Must be based in or able to work in Frankfurt, Germany (Hybrid).