Senior Manager Retail Media Campaign Management (Digital Advertising)

TL;DR

Senior Manager Retail Media Campaign Management (Digital Advertising): Leading the strategic steering and performance management of retail media campaigns for Europe's No.1 e-pharmacy with an accent on scalable planning and commercial impact. Focus on building prioritization frameworks, leading the campaign management team, and optimizing advertiser goals through data-driven insights.

Location: Cologne, Germany (Hybrid)

Salary: €70,000 – €90,000 per year

Company

Europe’s No.1 e-pharmacy focused on providing health services through cutting-edge e-commerce innovation.

What you will do

• Lead and develop the Campaign Management team, fostering a performance-oriented environment.
• Translate commercial goals into clear media strategies and scalable prioritization frameworks.
• Steer campaigns across the full lifecycle to ensure alignment with business objectives and commercial impact.
• Collaborate with Sales, Key Account Management, and Ad Operations to align priorities with operational feasibility.
• Utilize campaign data and performance insights to support strategic business decisions and improve quality.
• Scale the Retail Media business by improving operational processes and cross-functional collaboration.

Requirements

• 5+ years of experience in Retail Media, digital advertising, or media strategy, ideally in scaling organizations.
• Proven leadership experience in developing teams and managing priorities in dynamic environments.
• Expertise in media planning, budget allocation, campaign steering, and performance optimization.
• Strong ability to work with data, KPIs, and reporting to support strategic decisions.
• Interest in AdTech, Sponsored Products, attribution models, or self-service advertising solutions.
• Must be based in or be able to work from Cologne, Germany.

Culture & Benefits

• Comprehensive onboarding program via Welcome Days.
• Flexible working options, including up to 20 days per year from anywhere within the EU.
• Fully covered Deutschland-Ticket for mobility.
• Internal and external training opportunities for professional growth.
• 30 days of paid vacation per year, plus additional special leave days.