TL;DR
Senior Marketing Manager (Medtech): Developing and executing integrated B2B marketing strategies across traditional and digital channels with an accent on driving new customer acquisition, brand awareness, and customer engagement. Focus on multi-channel campaign management, optimizing website conversions, and mentoring junior team members in a fast-paced environment.
Location: Aperia Annex, Singapore Selangor, Malaysia
Company
hirify.global develops and delivers innovative lifesaving products and software solutions to EMS, hospital, public safety, and military customers globally.
What you will do
- Develop and execute integrated marketing strategies across various channels, including email, website, digital ads, and social media.
- Identify and nurture marketing qualified leads to drive customer engagement and upsell opportunities.
- Create engaging brand-aligned copy and manage the design of marketing campaign elements.
- Manage the ZOLL Data Systems website, including SEO/SEM, content, and digital optimization.
- Monitor campaign performance and optimize results.
- Mentor junior members of the marketing team, providing coaching and professional development.
Requirements
- Bachelor's Degree in Marketing, Communications, or related field required.
- 7-9 years of B2B marketing experience required.
- 4-6 years of experience leading professional marketing teams required.
- Experience working in a Software, IT, SaaS, or Cloud Computing environment required.
- Experience with HubSpot and Salesforce preferred.
- Experience working in the Healthcare, Fire, or EMS industry preferred.
Nice to have
Culture & Benefits
- Inspired by a commitment to make a difference in patients' lives.
- Values innovation, self-motivation, and an entrepreneurial spirit.
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