Growth Marketing Lead

TL;DR

Growth Marketing Lead (Edtech): Lead user acquisition strategy and execute growth experiments for hirify.global's consumer products with an accent on paid and unpaid channels, social and influencer partnerships. Focus on building scalable acquisition channels, data-driven decision making, and leveraging AI tools to maximize growth impact.

Location: Remote within the United States with significant overlap with Americas time zones required

Salary: $178,500 - $250,000 (USD) depending on US state, experience, and skillset

Company

hirify.global is a leading education technology company connecting K-12 teachers, children, and families globally through its flagship communication app, actively used in over 95% of US schools and reaching over 45 million children worldwide.

What you will do

• Set and own the strategy for new user acquisition across paid and unpaid channels, focusing on social and influencer partnerships
• Run growth experiments end to end: define hypotheses, launch tests, analyze results, and scale successful channels
• Identify and validate new acquisition channels, scaling successful ones via agencies, tooling, and automation
• Establish success metrics and ROI thresholds to guide investment and prioritization
• Partner with Product, Creative, and Marketing teams to optimize value propositions, landing pages, and onboarding flows
• Build a durable experimentation and measurement framework enabling fast iteration across messaging and targeting

Requirements

• Must be located in the United States or able to work with significant overlap with Americas time zones
• 8+ years experience in growth, performance, or consumer marketing, preferably in high-growth consumer or marketplace companies
• Proven track record owning acquisition outcomes end to end
• Strong analytical skills and data-driven decision making
• Experience as a generalist in small to mid-sized teams owning full acquisition strategy
• Depth in at least one acquisition channel such as paid social, influencer marketing, SEO, or SEM

Nice to have

• Experience building or scaling influencer- or creator-led growth programs
• Experience with consumer subscription or paid consumer products
• Experience in early-stage or fast-scaling environments as a builder or first marketing hire
• Interest in leveraging AI and new tools for faster experimentation
• Focus on product quality and sustainable long-term growth

Culture & Benefits

• Distributed company hiring regardless of location with emphasis on Americas time zone overlap
• High autonomy and ownership in role with potential for leadership growth
• Collaborative environment partnering across Product, Creative, Data, and Marketing
• Commitment to equal employment opportunity and accommodation of disabilities