Growth Marketing Lead (Paid Acquisition)

TL;DR

Growth Marketing Lead (Paid Acquisition): Manage and optimize paid acquisition channels for a product-led growth SaaS platform with an accent on SEM, paid search, and multi-channel paid marketing. Focus on driving efficiency, scaling campaigns, and building rigorous measurement and experimentation frameworks.

Location: Foster City, CA, USA (Hybrid, in-office Monday, Wednesday, Friday)

Salary: $165,000–$215,000

Company

hirify.global is a software creation platform democratizing application development by enabling anyone to build apps using natural language, serving millions worldwide.

What you will do

• Own and optimize paid acquisition across PLG channels, focusing on SEM/paid search and other paid channels.
• Manage multi-million dollar media budgets targeting CAC efficiency and return on ad spend.
• Drive continuous optimization and rigorous A/B and multivariate testing culture.
• Scale successful channels and lead expansion into new paid acquisition opportunities.
• Collaborate with Creative, Product, and Data teams to develop high-performing ad assets and measurement infrastructure.
• Build incrementality testing frameworks and track full-funnel metrics.

Requirements

• Location: Must work from Foster City, CA office with hybrid schedule (M, W, F).
• 7+ years of performance marketing experience with expertise in SEM/paid search and other paid channels.
• Proven ability to improve existing paid acquisition programs and drive growth.
• Strong analytical skills with experience in attribution models, incrementality, and data-driven decision making.
• Experience marketing consumer or prosumer SaaS products with product-led growth or freemium models.
• Creative instincts backed by data for briefing and evaluating creative assets.

Culture & Benefits

• Competitive salary and equity compensation.
• 401(k) program with 4% match.
• Health, dental, vision, life insurance, and disability coverage.
• Paid parental, medical, and caregiver leave.
• Commuter benefits and in-office setup reimbursement.
• Flexible time off and quarterly team gatherings.

Hiring process

• Interviews with Head of Growth Marketing and cross-functional teams.
• Evaluation of strategic thinking, execution skills, and data-driven marketing expertise.
• Discussion of cultural fit and alignment with company mission.