Event and Field Marketing Specialist (Italian Market)

Location: Barcelona, Spain

Salary: €32,000–€38,000 per year

Company

hirify.global builds business management software that centralizes HR, finance, and operations workflows for companies of all sizes.

What you will do

• Develop and execute a marketing events strategy covering trade shows, exhibitions, seminars, webinars, and conferences.
• Identify and prioritize events, manage budgets and resources, negotiate contracts, and coordinate execution.
• Partner with HR industry experts, associations, and influencers to strengthen market presence and support thought leadership activities.
• Work with Marketing, Sales, and Partner teams to launch integrated regional campaigns, including email, webinars, paid media, and account-based marketing.
• Track regional marketing performance, pipeline generation, demand KPIs, and campaign ROI.
• Identify optimization opportunities and improve event and campaign outcomes through performance analysis.

Requirements

• Native Italian and fluent English, written and spoken.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• At least two years of experience in field marketing and/or demand generation.
• Experience planning and executing B2B events both online and in person.
• Strong project management, communication, stakeholder management, organizational, and prioritization skills.
• Experience collaborating cross-functionally with Sales, Marketing, and Partnerships, plus a strategic and analytical mindset.

Nice to have

• Familiarity with marketing automation and CRM platforms such as HubSpot.
• Experience in or interest in B2B SaaS or high-tech environments.
• Spanish language skills and strong relationship-building abilities.

Culture & Benefits

• High-growth, multicultural, and friendly work environment.
• Private health insurance.
• Wellbeing benefits through Wellhub, including gyms, pools, and outdoor classes.
• Expense-saving benefits, language classes, and office breakfast with organic fruit.
• Food discounts, free caffeine and tea, and a pet-friendly office.
• Culture based on ownership, continuous learning, collaboration, fast growth, diversity, and inclusion.