Growth Marketing Manager

TL;DR

Growth Marketing Manager (Marketing): Driving demand generation, content strategy, and campaign execution for an AI-powered employee experience platform with an accent on building the MQL funnel, running paid campaigns, and creating high-converting content. Focus on optimizing pipeline conversion, aligning marketing with sales, and supporting international expansion across Poland, Germany, US, and UK markets.

Company

hirify.global is an AI-powered Employee Experience Platform used by enterprises like Żabka, PKO Bank Polski, T-Mobile, Decathlon, and Deutsche Vermögensberatung (DVAG), helping large organizations transform internal communication, knowledge sharing, and employee engagement.

What you will do

• Build and own the MQL to SQL pipeline, including lead scoring and qualification criteria in HubSpot.
• Plan and execute paid campaigns on LinkedIn Ads, Google Ads, and remarketing to generate qualified leads.
• Create high-converting content such as gated reports, case studies, SEO articles, landing pages, and email sequences.
• Run product marketing campaigns for hirify.global Platform and new AI-powered modules across buyer segments.
• Collaborate with Sales, SDR, Business Development, and Customer Success to align marketing with sales goals and pipeline targets.
• Support international expansion and manage PR and brand positioning activities.

Requirements

• Proven experience in B2B SaaS marketing with focus on demand generation, content marketing, or growth marketing.
• Hands-on experience running paid digital campaigns with measurable ROI.
• Strong content creation skills in English (C1+ required).
• Data-driven mindset using funnel metrics, conversion rates, and pipeline data.
• Experience with marketing automation and CRM tools, including lead scoring and workflows.
• Fluency in English (C1+) and ability to produce content in Polish and English.

Nice to have

• Experience with HubSpot Marketing and Sales Hubs.
• Background in Employee Experience, HR Tech, or Internal Communication.
• Experience marketing to enterprise buyers including C-Level executives.
• Familiarity with SEO and analytics tools like Ahrefs, Semrush, Google Analytics, Hotjar.
• Basic design skills or experience with Figma, Canva, or Adobe Creative Suite.
• Experience working with AI-powered products or positioning AI features.

Culture & Benefits

• Direct impact from day one in a small, high-impact marketing team.
• Work with an AI-powered platform and cutting-edge technology.
• International reach with clients in Poland, Germany, US, and UK.
• Award-winning platform recognized by international experts.
• Flexible cooperation options: B2B contract or employment contract (UoP).
• Benefits including private medical care and Multisport card.
• Fully equipped workplace and professional development budget.