Marketing Specialist

TL;DR

Marketing Specialist: Driving lead and demand generation marketing campaigns for the Korean B2B market with an accent on content strategy, account-based marketing, and event execution. Focus on designing and measuring integrated campaigns, managing budgets, and collaborating closely with sales to accelerate pipeline growth.

Location: Remote within South Korea

Company

hirify.global is a leading online English language platform partnering with global companies to improve language skills.

What you will do

• Own and execute integrated B2B demand generation campaigns across multiple channels.
• Manage content creation including blog posts, case studies, and whitepapers to support sales.
• Plan and measure success of online and offline events to generate leads and increase brand presence.
• Design and implement targeted account-based marketing strategies with sales collaboration.
• Track and analyze marketing performance focusing on conversion rates and pipeline contribution.
• Manage the B2B marketing budget to maximize ROI.

Requirements

• Location: Must be based in South Korea with remote work allowed within the country.
• Native Korean speaker with business-level English proficiency.
• 5+ years marketing experience including 2+ years in B2B lead and demand generation.
• Deep understanding of the Korean B2B market and key industry verticals.
• Proven content creation skills for B2B including blogs, whitepapers, and case studies.
• Experience planning and executing successful B2B online and offline events.

Nice to have

• Experience in fast-growing startups.
• Background in EdTech, E-Learning, HR Software, or Well-being sectors.
• Hands-on experience with LinkedIn Ads and B2B social media management.

Culture & Benefits

• Competitive salary with professional development budget and company-sponsored English lessons.
• Remote work flexibility within Korea with paid time off from the first month.
• Health and wellness benefits including coaching, therapy sessions, lunch and internet allowances.
• Opportunity to shape the Go-To-Market strategy for the Korean market in a global culture.