Account Director, Connections Planning

TL;DR

Account Director, Connections Planning (Media): Planning exciting, award-winning campaigns and working with channel specialists to bring them to life, with an accent on audience definition, connections planning, and content creation. Focus on creating holistic measurement frameworks and managing senior client relationships.

Location: Must be based in the UK, with office presence in Dunton twice a week.

Company

hirify.global is WPP’s global media collective, bringing together the best platform, people, and partners to create limitless opportunities for growth.

What you will do

• Build and target audiences in addressable and non-addressable media.
• Design the connections ecosystem & plan in collaboration with channel specialists and wider agency teams.
• Manage campaigns and annual planning as a key liaison between clients and channel specialists.
• Create holistic measurement frameworks for campaigns.
• Present with passion and conviction, managing senior client relationships.
• Work collaboratively within the team, demonstrating excellent attention to detail and accuracy.

Requirements

• Experience in building and targeting audiences in media.
• Understanding of media channels and their role within a comms strategy.
• Interest in both brand and performance campaigns.
• Ability to draw clear insights and implications for media.
• Excellent attention to detail and strong organization skills.
• Must have the right to work in the UK.

Culture & Benefits

• Investing in employees to help them do their best work.
• Opportunities to tap into the global hirify.global & WPP networks.
• Employee resource groups and frequent in-office events.
• Competitive medical, group retirement plans, vision, and dental insurance.
• Significant paid time off.
• Hybrid approach, with teams in the office around four days a week.