Mid/Senior PPC Specialist (Marketing)

TL;DR

Mid/Senior PPC Specialist (Marketing): Managing and scaling paid acquisition efforts across multiple international markets with an accent on paid search optimization and data-driven growth. Focus on running A/B tests for ad creatives and landing pages, analyzing performance metrics to optimize CPA/ROAS, and collaborating with creative and analytics teams.

Location: Hybrid (Vilnius, Kaunas, or Warsaw). Work from office encouraged with the possibility of up to two remote days per week.

Salary: €2,600–€4,500 per month (LT market) or 13,600–19,000 PLN per month (PL market).

Company

A global provider of privacy and cybersecurity tools, including VPN and security services.

What you will do

• Manage and optimize paid search and other paid acquisition channels with a focus on performance and efficiency.
• Plan, launch, and scale campaigns across multiple markets while maintaining target CPA and ROAS goals.
• Execute A/B tests for ad copy, creatives, audiences, and landing pages to improve campaign performance.
• Analyze campaign data to identify growth opportunities, inefficiencies, and optimization areas.
• Monitor budgets, performance trends, and bidding strategies to ensure efficient spend allocation.
• Collaborate with creative, analytics, and product teams to improve conversion rates.

Requirements

• Proven experience in managing paid search acquisition campaigns.
• Strong skills in data analysis and reporting using tools like Google Analytics, Looker, Tableau, or Excel.
• Experience working with complex, global, large-scale campaigns.
• Proficiency in English (both verbal and written).
• Analytical thinking and the ability to derive actionable conclusions from data.

Nice to have

• Familiarity with SEO and CRO best practices.

Culture & Benefits

• Professional development budget for learning platforms, conferences, and books.
• Comprehensive health and wellness package, including gym, physical coach, and mental health checks.
• Choice of technical equipment and professional tools.
• Company traditions such as yearly workations, team buildings, and Friday get-togethers.
• Partial compensation for public transport costs.
• Work-life balance support and a Work From Anywhere (WFA) policy.

Hiring process

• Introductory call to align expectations.
• Technical task or interview to demonstrate skills and expertise.
• Meet-and-greet sessions with potential teammates and colleagues.