Paid Media Manager (Meta & Tiktok) (Adtech)

TL;DR

Paid Media Manager (Meta & Tiktok) (Adtech): Leading paid social advertising strategies and delivery, leveraging paid advertising on Meta and TikTok to amplify the impact of organic content and brand marketing teams in achieving their business objectives with an accent on creativity, analytics, and strategic thinking in a fast-paced media environment. Focus on campaign execution, performance optimization, and budget management to deliver maximum ROI.

Location: Hybrid 1 day/week onsite in London.

Company

hirify.global is a media business focused on creating content that matters to millions of people across Europe, with offerings extending from print and online publishing to audio broadcasting and entertainment.

What you will do

• Collaborate with social video and brand teams to select content for paid promotion.
• Recommend and review strategic approach across Meta and TikTok for a variety of objectives.
• Manage ad accounts and key relationships with Meta and TikTok.
• Monitor performance, analyse data, and adjust campaigns in real time for best results.
• Prepare reports and provide insights for future strategies.
• Present reports to key stakeholders.

Requirements

• Strong background in paid media management for Meta and TikTok channels.
• Proven success in creating and executing paid media strategies on Meta and TikTok.
• Strong analytical skills and ability to make data-driven decisions.
• Expert knowledge of Meta and TikTok advertising best practices.
• Highly organised with strong time management.
• Strong team player and communicator.

Nice to have

• Experience of using Sprout Social and Brandwatch platforms.

Culture & Benefits

• 25 days holiday, bank holidays & 2 volunteer days.
• Access to internal training provider – Bauer Academy.
• Enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
• Flexible working opportunities.