Lifecycle Marketing Manager

TL;DR

Lifecycle Marketing Manager (Marketing): Execute and optimize seasonal campaigns, education programs, and adoption initiatives to drive member engagement in a B2B2C mental health platform with an accent on multi-channel campaign execution, data-driven optimization, and lifecycle touchpoints. Focus on building high-quality, measurable campaigns, running experiments, and improving member wellbeing through personalized communications.

Location: Hybrid role based in New York City with 2–3 days/week onsite at 60 Madison Ave

Salary: $93,500 - $117,900

Company

hirify.global is a mental health technology startup providing clinically validated, personalized care solutions to millions globally, partnering with Fortune 500 companies and backed by leading investors.

What you will do

• Own end-to-end execution of seasonal and thematic campaigns across email, push, and in-app channels.
• Support adoption programs to increase feature activation and engagement through behavior-based triggers.
• Run A/B and multivariate tests to optimize messaging, segmentation, and timing.
• Maintain campaign documentation, QA processes, and ensure high-quality launches.
• Track, report, and analyze campaign KPIs to inform continuous improvements.

Requirements

• Location: Must be able to work hybrid in New York City office
• 3–5+ years experience in lifecycle, CRM, or growth marketing with multi-channel campaign execution.
• Hands-on experience with lifecycle marketing platforms like Iterable, Braze, Customer.io, HubSpot, or SFMC.
• Strong skills in segmentation, personalization, behavioral triggers, and data analysis.
• Collaborative and proactive communication style with attention to detail and process discipline.
• Experience in B2B SaaS, PLG, or B2B2C environments preferred.

Culture & Benefits

• Health, dental, vision benefits starting first day, including One Medical access and HSA/FSA plans.
• Employer 401(k) match up to 2% and competitive paid time off including parental leave.
• Access to mental health services, fitness, mindfulness, nutrition, and fertility care support.
• Professional development reimbursement and donation matching programs.
• Supportive, inclusive workplace committed to diversity and equal opportunity.