Customer Insights Manager (Retail)

TL;DR

Customer Insights Manager (Retail): Transforms digital marketing and customer data into strategic recommendations to boost engagement and sales across Mulberry's digital channels. Focus on identifying customer segments and behaviours to inform CRM strategies and translating findings into actionable business recommendations for senior stakeholders.

Location: Kensington Office, London

Company

Mulberry is a British lifestyle brand, internationally acclaimed for quality and design capturing the Mulberry Spirit.

What you will do

• Lead customer analytics projects, partnering with stakeholders.
• Collect, analyse, and interpret global customer data across online, retail, marketing platforms, and CRM.
• Provide timely analyses of seasonal moments of demand.
• Develop dashboards and visualizations to track KPIs such as sales data, customer lifetime value, churn, engagement, and conversion rates.
• Identify customer segments and behaviours to inform tailored CRM strategies.
• Translate findings into clear business recommendations for senior stakeholders.

Requirements

• Proven experience in customer insights, digital analytics, marketing analytics, or a similar role.
• Strong background working with digital marketing data in a commercial environment.
• Experience within fashion, retail, e-commerce, or consumer brands is a plus.
• Strong analytical skills with the ability to connect data to business outcomes.
• Comfortable working with tools such as Google Analytics, paid media platforms, CRM systems, and BI tools (e.g. Looker, Tableau, Power BI).
• Attention to detail essential.

Culture & Benefits

• Embrace and demonstrate the Mulberry values and behaviours: honesty, dynamism, and a community-oriented spirit.
• Support Mulberry to deliver an inclusive culture, behaving in a way that is open-minded and respectful towards others.
• Act as an ambassador for Mulberry and communicate positively about the brand.
• Incorporate environmentally responsible practices into your work wherever possible and promote a greener, more sustainable future.
• Support to foster an environment where diversity is embraced and all individuals feel valued, respected and included.