Senior Executive, Performance Activation (AI)

TL;DR

Senior Executive, Performance Activation (AI): Managing and optimizing digital activation campaigns with a primary focus on Paid Social, across your client portfolio. Focus on in-depth data analysis, formulating robust optimisation suggestions, and implementing them accurately and effectively to significantly improve account performance in line with business objectives.

Location: This is a UK based role and requires individuals to have the right to work in this location

Company

hirify.global is WPP’s global media collective, bringing the best platform, people, and partners together to create limitless opportunities for growth.

What you will do

• Execute full-funnel digital activation tasks, primarily in Paid Social, ensuring accuracy and time efficiency.
• Follow and execute cross-channel Digital processes across your client portfolio, acting as a role model for junior team members.
• Analyze data, formulate optimization suggestions, and implement them to improve account performance.
• Contribute to a supportive team environment, assisting peers and junior executives with workload management.
• Ensure data, insights, and learnings in campaign analysis and reports are delivered to the highest quality.
• Manage your own workload and contribute to the effective allocation of tasks, ensuring deadlines are met.

Requirements

• Strong experience in setting up, activating, and optimizing campaigns across Paid Social channels is essential.
• Willingness to learn and activate on platforms across other digital channels such as Paid Search, Programmatic, and Retail Media.
• Ensure certifications across all activation platforms are completed and up-to-date.
• Energetic, pioneering, and honest person who shows accountability.
• Strong organizational skills and exceptional attention to detail.
• Supportive nature to those around you, with an interest in mentoring junior team members.

Culture & Benefits

• Tap into the global hirify.global & WPP networks to pursue your passions, grow your networks, and learn at the cutting edge of marketing and advertising.
• A variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
• Benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
• Hybrid approach, with teams in the office around four days a week.