TL;DR
Senior Ad Operations Manager (Programmatic): Leading end-to-end execution and optimization of paid media campaigns with an accent on yield management, strategic optimization, and technical expertise in ad tech. Focus on identifying performance-enhancing opportunities, troubleshooting complex ad tech issues, and mentoring junior team members.
Location: Hybrid in London, UK
Company
hirify.global is seeking a Senior Ad Operations Manager to lead the execution of paid media campaigns, balancing high-stakes global delivery with a strategic focus on yield and performance.
What you will do
- Oversee the trafficking, testing, and delivery of managed campaigns using Beeswax and Google Ads.
- Balance campaign performance and delivery with financial margin to maximise efficiency and gross profit revenue.
- Identify issues preventing campaigns from hitting KPIs and propose effective, data-driven solutions.
- Serve as the technical authority on our ad tech stack, ad format capabilities, and programmatic advertising advances.
- Develop methodical processes and documentation to reduce mistakes and ensure issue resolution.
- Train and support junior Ad Ops managers and communicate workflow improvements.
Requirements
- 4+ years in digital ad operations with a minimum of 1 year focused specifically on programmatic advertising.
- Deep experience using major DSPs (e.g., DV360, The Trade Desk, or Beeswax), well versed in optimisation levers.
- Mastery of VAST/HTML5 formats and experience with 3rd party tag vendors such as DCM, Innovid, Moat, and IAS.
- High proficiency in Excel and Google Suite (including Data Studio) with the ability to interpret complex data into actionable insights.
- Solid understanding of global privacy laws and regulations, specifically COPPA and GDPR.
- Excellent communication skills, with the ability to flex your style for different audiences and push back on senior stakeholders.
Culture & Benefits
- 25 days holiday + 8 public holidays + Winter Break.
- Enhanced Company Maternity Pay up to 100% of salary for the first 26 weeks and Paternity Pay of 100% of salary for 6 weeks.
- 30-day sabbatical for employees who have reached 7 years tenure.
- AXA Private Medical Insurance MHD (medical history disregarded) and Health Cash Plan.
- Life Assurance - 4x salary and Income Protection (75% of salary up to two years).
- Pension through Aegon with 4% employer contribution.
- Cycle to Work & Tech Scheme.
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