Senior Marketing Manager (HR Tech)

TL;DR

Senior Marketing Manager (HR Tech): Developing and maintaining multi-product positioning frameworks and brand governance for a global HR tech platform with an accent on strategic consistency, website architecture, and SEO. Focus on driving PR, shaping narrative, and implementing AI-powered workflows to enhance global business compliance.

Location: Fully Remote, work from anywhere globally.

Company

hirify.global is a fast-growing European startup founded in 2021, providing a platform that automates compliance and duty of care for business travel, workations, and international assignments, processing over 100,000 trips annually.

What you will do

• Develop multi-product positioning frameworks and high-level Go-to-Market (GTM) logic for new markets and product launches.
• Define and maintain brand governance, setting the quality bar for external positioning.
• Ensure cross-product strategic consistency across all campaigns, landing pages, and sales decks.
• Own the website architecture and messaging to ensure a coherent brand voice.
• Lead SEO strategy across markets, collaborating with the Content Marketing Manager.
• Drive PR and narrative, shaping how hirify.global is discussed in the press and HR tech landscape.
• Actively test and implement AI-powered workflows and automations.

Requirements

• Proficient in German, with exceptional writing and communication skills in both German and English.
• 4-6 years of B2B marketing experience, with a strong track record in messaging, positioning, or brand strategy.
• Experience in a startup or scaleup environment, comfortable operating without a fully built-out infrastructure.
• Strong understanding of SEO, performance marketing, and content to provide good direction and catch problems early.
• Informal or formal experience leading or mentoring teams, providing clear direction and useful feedback.
• Genuine curiosity about AI tools and automation, proactively seeking ways to use them to work smarter.

Nice to have

• Experience in B2B SaaS in the HR industry, or in business travel, global mobility, or compliance-adjacent categories.

Culture & Benefits

• Contribute to building the future of a fast-growing HR Tech startup backed by prominent customers and top-tier VC funding.
• Competitive salary, including quarterly bonuses tied to sales targets, and VSOPs (Virtual Stock Options).
• Monthly budget of €200 to spend on co-working space and/or sports subscriptions.
• Work from anywhere in a remote-only company and go on workations for up to 183 days a year.
• Merit-based culture with substantial growth opportunities and trust-based work, allowing you to organize your own schedule.