Senior Growth Marketing Manager (Marketing)

TL;DR

Senior Growth Marketing Manager (Marketing): Owning and driving demand generation programs across the customer lifecycle from acquisition to expansion with an accent on audience segmentation, funnel optimization, and multi-channel marketing execution. Focus on designing and executing tests to identify scalable tactics for customer acquisition and retention and leveraging analytics to inform decisions.

Location: Must be based in Toronto, Vancouver, or Ottawa, Canada

Salary: $91,000–$114,000 annually

Company

hirify.global is a software-focused IT solutions and services provider that helps organizations be agile and innovative by moving them to the cloud, building future workplaces, and enabling smarter technology decisions.

What you will do

• Own and manage demand generation programs, ensuring alignment with business objectives.
• Develop and execute audience segmentation strategies for targeted marketing initiatives.
• Manage the customer funnel from target account lists to opportunities and ensure performance.
• Define measurement frameworks, track, analyze, and report on program results, providing actionable insights.
• Design and execute tests to identify scalable tactics for customer acquisition and retention.
• Facilitate cross-functional alignment and collaboration with execution, platform, analytics, and business teams.

Requirements

• Experience: 5–7+ years in growth marketing or demand generation in a B2B environment
• Data-Driven Mindset: Proficiency in analytics tools (Google Analytics, CRM platforms)
• Full-Funnel Expertise: Strong understanding of the customer journey and optimizing marketing activities.
• Project Management: Exceptional organizational skills to manage multiple priorities.
• Tech Savvy: Familiarity with marketing platforms (ABM tools like ZoomInfo, marketing automation tools like Eloqua, Salesforce Marketing Cloud).
• Experience with product/behavioral analytics platforms (e.g., Amplitude) and experimentation frameworks is preferred.

Culture & Benefits

• Collaborative and supportive work environment.
• High-performing culture focused on achieving goals.
• Flexibility to plan your workdays.
• Recognized as a Great Place to Work for 20 consecutive years.
• Commitment to diversity, inclusion, and belonging.
• Proud to provide interview and employment accommodation.