Senior Product Marketing Manager

TL;DR

Senior Product Marketing Manager (Edtech): Shaping how the core product portfolio is positioned, launched, and scaled with an accent on turning complexity into clarity and driving meaningful outcomes. Focus on developing differentiated messaging, translating product thinking into customer value, and leading customer insight programs.

Location: Fully remote

Company

hirify.global helps organizations deliver learning and development in relevant, timely, and effective ways, growing from a startup to a global brand.

What you will do

• Lead product and content launches, from strategic planning through to optimisation.
• Own the development of differentiated messaging and positioning, grounded in customer research and market insight.
• Translate product thinking into customer value, bridging the gap between product and communication.
• Partner with Sales & Customer Success to craft enablement materials that boost adoption, retention, and confidence.
• Become a subject matter expert in hirify.global’s offerings and the HR & L&D landscape.
• Lead customer insight programs that inform roadmap decisions and bring the voice of the learner to life.

Requirements

• Ideally, 7+ years of experience in strategy consulting, marketing, product, or operations, with at least 3+ years in product marketing or product management.
• Ability to get into the minds of customers to understand their needs and craft clear, confident messaging.
• AI forward mindset, familiarity with Claude Code a plus.
• Experience connecting the dots between product features and business outcomes.
• Comfortable presenting GTM strategy to leadership and writing landing page briefs.
• Experience working with cross-functional teams (Sales, Product, and Content).

Culture & Benefits

• Annual bonus or commission plan in addition to base salary.
• Employee Stock Option Plan.
• Public Holiday Swap and Flexible Working arrangements.
• Five additional Wellbeing & Learning Days per year.
• Learning Budget of $500 USD per financial year, plus access to additional Career Growth Budget.
• Monthly WFH/Transport Budget and a one-off Home Office Setup Budget.
• Minimum of 18 weeks paid parental leave for primary carers and 6 weeks for secondary carers.
• Access to counselling and wellbeing app via Nilo Health.