SMM Specialist (iGaming)

TL;DR

SMM Specialist (iGaming): Building and growing brand presence across social platforms with an accent on content planning, fast production cycles, and community-focused publishing. Focus on adapting to trends, executing channel-specific strategies, and optimizing content based on performance metrics.

Location: Onsite in Belgrade, Serbia

Company

hirify.global is looking for a proactive SMM Specialist to build and grow its brand presence.

What you will do

• Create, set up, and manage the brand’s social media accounts (Telegram, TikTok, Instagram) and daily activity.
• Develop content plans and calendars, generating ideas and briefs for various content formats.
• Write clear briefs and assign tasks to copywriters and designers, coordinating revisions and deadlines.
• React quickly to news, trends, and events, adapting ideas into compliant, on-brand content.
• Apply best practices for each social media platform to drive reach and engagement.
• Collaborate with Marketing/CRM/Product teams to support promotional and bonus-related campaigns.
• Track performance metrics and draw practical conclusions for content optimization.

Requirements

• 1+ years of experience in social media management / content marketing in iGaming.
• Strong understanding of short-form content and platform-native storytelling (TikTok/Reels, Telegram, VK).
• Ability to generate content ideas independently and turn them into structured briefs.
• Experience working with creative teams and managing multiple deliverables in parallel.
• Basic understanding of content performance metrics and the ability to optimize based on data.
• Excellent communication skills and a strong sense of tone, clarity, and audience empathy.
• Ability to work fast, stay organized, and maintain quality under tight deadlines.