Marketing Manager (Conferences)

TL;DR

Marketing Manager (Conferences): Formulating and executing marketing campaigns for hirify.global Conferences, driving attendee revenue with an accent on creating complex digital campaigns and multi-channel approaches. Focus on developing deep product and agenda expertise, segmenting target audiences, and crafting compelling, value-based messaging.

Location: Hybrid role, with willingness to travel within Australia, and internationally, if required.

Company

hirify.global is a global research and advisory company guiding leaders who shape the world with expert analysis and bold ideas.

What you will do

• Develop deep product and agenda expertise to position hirify.global's value proposition for potential attendees.
• Drive segmentation strategies, competitive differentiation, targeted marketing, and market opportunity assessments.
• Craft compelling value-based messaging and storylines for conference promotion across various channels.
• Leverage external client and conference attendee survey data to inform campaign strategy and launches.
• Optimize the channel mix using digital marketing tools and analytics to drive optimal ROI on campaign spend.
• Define and execute campaigns aligned with the buyer journey, from awareness to lead acquisition to registration.

Requirements

• Minimum of 5+ years’ experience in outbound/digital marketing with direct responsibility for delivering revenue.
• Expertise in marketing campaign creation, lead management, and pipeline conversion.
• Exceptional project management skills.
• Data-driven and analytical mindset.
• Excellent interpersonal, collaborative, and communication skills.
• Willingness to travel within Australia, and internationally, if required.

Nice to have

• Bachelor’s degree preferred.
• Experience with Google Analytics.
• Familiarity with marketing automation tools such as Eloqua.
• Understanding of design principles.
• SEO/SEM expertise.
• Experience with Adobe Experience Manager.

Culture & Benefits

• Hybrid work environment offering flexibility and support.
• Limitless opportunities for professional growth and personal flourishing.
• Inclusive teams composed of individuals from diverse backgrounds.
• Investment in great leaders who bring out the best in associates.
• World-class benefits, highly competitive compensation, and disproportionate rewards for top performers.