Performance Marketing Specialist (Fintech)

TL;DR

Performance Marketing Specialist (Fintech): Owning and optimizing paid marketing channels to generate qualified advisor leads and support full-funnel growth. Focus on improving cost per qualified lead and pipeline contribution by designing and executing campaigns across digital channels and running structured experiments.

Location: This role is based in our Clearwater, FL; Westlake, TX; or Chicago, IL office(s), with in-person attendance expected at least 3 days per week.

Salary: $70,000 - $105,000 USD depending on location

Company

hirify.global's mission is to democratize finance for all.

What you will do

• Own performance and optimization for one or more paid marketing channels, improving cost per qualified lead and pipeline contribution.
• Develop and execute full-funnel campaigns focused on acquiring and engaging independent financial advisors.
• Design and run structured experiments across targeting, creative, messaging, and landing pages to improve conversion rates.
• Analyze campaign performance across the advisor lifecycle and translate insights into actionable improvements.
• Collaborate with Creative and Content teams to test compliant messaging that meets regulatory and brand standards.
• Maintain department-level reporting, identify performance trends, and recommend areas for budget or strategy adjustments.

Requirements

• 4+ years of experience in performance or growth marketing with ownership of measurable pipeline or revenue goals.
• Experience activating and managing campaigns within a marketing technology stack (e.g., HubSpot, Salesforce Marketing Cloud, Marketo).
• Experience managing paid channels such as search, paid social, programmatic, or lead generation partners.
• Strong analytical skills with experience optimizing toward funnel and pipeline outcomes.
• Experience collaborating with Sales, Data, Compliance, and Creative partners to execute integrated campaigns.
• Ability to operate in a regulated environment with strong attention to detail.

Nice to have

• Experience in B2B or financial services marketing.
• Familiarity with long sales cycles and advisor-focused growth models.
• Experience with CRM systems and marketing attribution tools.
• Experience using analytics and project management tools such as Google Analytics, Superset, or Jira.
• Securities exams preferred, but not required.

Culture & Benefits

• Challenging, high-impact work to grow your career.
• Performance driven compensation with multipliers for outsized impact, bonus programs, equity ownership, and 401(k) matching.
• Best in class benefits to fuel your work, including 100% paid health insurance for employees with 90% coverage for dependents.
• Lifestyle wallet - a highly flexible benefits spending account for wellness, learning, and more.
• Employer-paid life & disability insurance, fertility benefits, and mental health benefits.
• Time off to recharge including company holidays, paid time off, sick time, parental leave, and more!