Associate Director, Performance Marketing (User Acquisition)

TL;DR

Associate Director, Performance Marketing (User Acquisition): Owning and scaling the paid acquisition portfolio with an accent on setting investment direction, making trade-offs, and testing new approaches. Focus on delivering high-quality registrations at scale, interpreting results for budget reallocation, and leading a high-performing UA team.

Location: Hybrid (Austin, New York, US)

Salary: $160,000–$180,000 a year

Company

hirify.global Inc. is the parent company of hirify.global Date, BFF, and Badoo, enabling people to build healthy and equitable relationships through Kind Connections.

What you will do

• Own the paid acquisition strategy across channels, including Paid Social, Search, and Display.
• Translate quarterly and annual registration targets into channel-level investment plans and define budget allocation.
• Partner with Analytics to evaluate incrementally and demonstrate the business impact of UA investment to senior stakeholders.
• Establish structured test-and-learn roadmaps across channels and maintain strong relationships with platform partners.
• Collaborate closely with Growth Creative, Product, Analytics, and Finance teams.
• Lead and develop performance marketing team members, setting clear ownership and raising commercial thinking.

Requirements

• 7–10 years in performance marketing or user acquisition.
• Proven experience managing and scaling multi-million-dollar paid media budgets.
• Strong commercial acumen and comfort making investment trade-offs.
• Experience partnering with analytics teams on incrementally or causal measurement.
• Advanced Excel required.
• Demonstrated experience leading and developing performance marketing teams.

Culture & Benefits

• Thrive on ownership, operating in ambiguity, and delivering results that materially move the business.
• Curiosity and experimentation with how AI can amplify impact and outcomes.
• Commitment to inclusion, diversity, and encouraging applications from all ages and backgrounds.
• Provision of reasonable adjustments to support candidates throughout the hiring process.
• AI tools may support the recruitment process, but all hiring decisions are made by people.