Senior App Growth Marketing Manager (E-commerce)

TL;DR

Senior App Growth Marketing Manager (E-commerce): Driving app growth across multiple channels in a dynamic matrix organization with an accent on cross-functional leadership and data-driven strategies for User Acquisition, Retention, and Monetization. Focus on owning key frameworks and budgets, coordinating app growth, and building an App Center of Excellence.

Location: Hybrid work in London, United Kingdom (60% in office, 40% at home). Option to work for 20 days abroad in approved countries.

Company

hirify.global is a trailblazing pet e-commerce company with over 25 years of experience, serving over 12 million customers.

What you will do

• Coordinate app growth across paid and organic channels, providing horizontal leadership without direct authority.
• Act as the Single Point of Contact between Business and Product, collecting and prioritizing product development requests.
• Own measurement and reporting frameworks, including the MMP tool AppsFlyer for data analysis, A/B testing, and KPI tracking.
• Build an App Center of Excellence to develop expertise for executing the Growth Plan.
• Manage full App Marketing and Promo Budgets, leading commercial plans for User Acquisition, Retention/Engagement, and Web2App Migration.

Requirements

• Several years of experience in Growth Marketing roles, ideally in E-Commerce or Apps, with proven success in performance optimization, cross-functional coordination, and tools like AppsFlyer.
• Strong communication, stakeholder management, and structured working skills to align teams and prioritize initiatives.
• Strategic, hands-on mindset with a passion for scalable growth.
• Fluent English required; German is a plus.

Culture & Benefits

• Be part of an incredible, multinational team with offices in Munich, Madrid, Krakow, Wroclaw, London, and Vienna.
• Hybrid working model: 60% in the office, 40% at home.
• Option to work for 20 days abroad in approved countries.
• Benefit from development opportunities, excellent training, and support.
• Access to wellbeing offers, subsidized transport or bike leasing.
• Receive a 20% discount across all hirify.global products.
• Work in an environment committed to equal opportunity, diversity, and inclusion.