Paid Media / Performance Marketer (AI)

TL;DR

Performance Marketer (Paid Media, AI): Scaling and optimizing paid media initiatives across hirify.global for Research with an accent on hands-on execution across multiple paid channels while providing clear performance insights and recommendations. Focus on building, testing, optimizing, and reporting on campaigns end-to-end for B2B products.

Location: Remote (UK ONLY)

Company

hirify.global is a product company building the human data infrastructure that's reshaping the landscape of AI development.

What you will do

• Set up, manage, and optimise paid media campaigns across multiple channels, including Paid search, LinkedIn Ads, Influ2, Meta, and content syndication partners.
• Develop and refine audience targeting strategies for B2B, research, academic, AI, and commercial segments.
• Manage campaign structure, bidding strategies, budgets, and creative testing.
• Collaborate with internal stakeholders on messaging, positioning, and landing page optimisation.
• Monitor performance daily, optimise for key metrics (CPL, CAC, conversion rates, ROI), and produce clear, actionable performance reporting.
• Conduct channel analysis to identify scale opportunities, inefficiencies, new tests, and recommend new paid channels or formats.

Requirements

• Proven experience managing paid media campaigns for B2B products (SaaS, marketplaces, or platforms preferred).
• Strong hands-on experience with LinkedIn, Influ2, Hubspot, Meta, and other relevant channels.
• Familiarity with marketing automation and CRM tools.
• Experience with content syndication and lead-gen focused paid campaigns.
• Strong analytical skills and confidence working with performance data and reporting tools.
• Comfortable owning campaigns end-to-end without heavy oversight.
• Experience running experiments and structured testing roadmaps.
• Immediately available, experienced freelancer in the UK ONLY.

Culture & Benefits

• Work for a company at the forefront of AI innovation, providing access to a unique human data platform.
• Opportunity to contribute to developing more accurate and nuanced AI systems by integrating diverse human perspectives.
• Enjoy a competitive salary and benefits.
• Benefit from remote working within an impactful, mission-driven culture.