CRO Manager

TL;DR

CRO Manager: Creating and optimizing acquisition funnels for health and fitness apps with an accent on subscription conversion, ARPU growth, and audience expansion. Focus on designing meaningful funnel and monetization improvements via data-driven experimentation and user insights.

Location: Remote from Cyprus, Ukraine, Poland, Spain, or the UK.

Company

hirify.global is a global company with Ukrainian roots, providing innovative wellness solutions through apps like Muscle Booster, Yoga-Go, and WalkFit to 25.5 million users.

What you will do

• Generate and prioritize hypotheses to improve conversion and ARPU of quiz funnels.
• Own end-to-end funnel experiments, including planning, launching, analyzing, and iterating via A/B tests.
• Develop deep product insight through analytics, user feedback, and competitor research.
• Support acquisition by building tailored end-to-end experiences for different audiences and traffic sources.
• Partner with design, engineering, analytics, content, and product teams to ship funnel improvements.
• Create new, innovative funnel concepts that capture emerging health and fitness trends.

Requirements

• 3+ years in Growth, Product, Product Marketing, or CRO/Experimentation roles.
• Strong experimentation expertise and understanding of A/B testing methods.
• Solid UX and user research knowledge.
• Strong analytical skills and comfort working with product data.
• English proficiency: B2+.

Culture & Benefits

• Join a culture that champions personal and professional growth.
• Be empowered to lead and make an impact in your role.
• Focus on achieving meaningful, results-driven outcomes.
• Be part of a movement creating a healthier, happier world through well-being solutions.