Senior CRO Manager (Fintech)

TL;DR

Senior CRO Manager (Fintech): Leading and executing the company's conversion rate optimization strategy to enhance user experience and maximize digital performance with an accent on data-driven experimentation and personalisation. Focus on managing the CRO testing roadmap, analysing test results to derive actionable insights, and reporting performance to senior stakeholders.

Location: Bristol, UK (hybrid, minimum two days in office per week)

Company

hirify.global is the UK’s number 1 investment platform for private investors, helping people save time, tax, and money on their investments for over 40 years.

What you will do

• Develop and execute a comprehensive CRO strategy aligned with business goals.
• Lead and mentor a team of CRO professionals and personalisation managers.
• Manage the CRO testing roadmap, including A/B and multivariate testing.
• Collaborate with UX, analytics, product, and marketing teams to identify optimisation opportunities.
• Analyse test results and user behaviour to derive actionable insights.
• Drive personalisation strategies to enhance user engagement and conversion.
• Report on CRO performance and present findings to senior stakeholders.

Requirements

• Proven experience in leading CRO programs within a digital or e-commerce environment.
• Strong understanding of experimentation frameworks and tools (e.g., Optimizely, Google Optimize).
• Experience with personalisation platforms and strategies.
• Excellent analytical skills and proficiency in web analytics tools (e.g., GA4, Adobe Analytics).
• Strong leadership and team management capabilities.
• Effective communication and stakeholder management skills.
• Knowledge of UX principles and digital marketing best practices.
• Work from Bristol, UK office for a minimum of two days per week.
• Unable to provide employment sponsorship.

Culture & Benefits

• Discretionary annual bonus and annual pay review.
• 25 days holiday plus bank holidays and 1-day additional Christmas closure.
• Flexible working options, including hybrid working.
• Enhanced parental leave and pension scheme up to 11% employer contribution.
• Income protection, life insurance (4 x salary core level), and private medical insurance.
• Health care cash plans, health screening programme, and confidential support (Help@hand).
• Unlimited access to fitness providers and wellness coach sessions (Wellhub).