Global CRM Lead (CRM)

TL;DR

Global CRM Lead (CRM): Driving engagement and retention through structured lifecycle strategies and marketing automation across multiple stakeholder groups. Focus on optimizing customer journeys, ensuring reliable data integration across platforms, and improving overall engagement and retention performance.

Location: Hybrid in Porto, Portugal

Company

hirify.global is a leading short-term rental and hospitality management company operating across the UK, France, Portugal, Spain, and the UAE.

What you will do

• Develop and execute CRM strategies to drive engagement and retention across diverse stakeholder segments.
• Design, build, and optimize lifecycle journeys using HubSpot and Customer.io.
• Plan, create, and manage email campaigns, automated workflows, and advanced segmentation strategies.
• Build and manage landing pages, website banners, pop-ups, and forms within HubSpot and WordPress.
• Coordinate cross-channel promotional campaigns aligned with strategic marketing objectives.
• Track, analyze, and report on campaign performance and lifecycle metrics, translating data into actionable insights.

Requirements

• Proven experience in CRM strategy, lifecycle marketing, and marketing automation.
• Hands-on expertise with HubSpot and Customer.io (or similar platforms).
• Experience managing website forms and CRM integrations (WordPress, Gravity Forms).
• Strong analytical mindset with experience in performance reporting and KPI tracking.
• Ability to coordinate cross-functional campaigns and collaborate with multiple stakeholders.
• Detail-oriented with strong organizational and project management capabilities.

Nice to have

• Experience in multi-market or global organizations.
• Background in travel, hospitality, SaaS, or marketplace businesses.
• HubSpot or marketing automation certifications.

Culture & Benefits

• Committed to fostering diversity and inclusion with nearly a 50/50 gender split and proud inclusion of non-binary colleagues.
• Operates with a global impact, growing from 20 to over 300 professionals since 2016.
• Embraces over 60 nationalities, celebrating unique contributions and diverse perspectives.
• Offers a balanced and inclusive work environment where every voice is heard.