Growth & Performance Marketing Manager (Fintech)

TL;DR

Growth & Performance Marketing Manager (Fintech): Developing and optimizing performance marketing strategies for consumer-facing products with an accent on media spend optimization and customer growth. Focus on data-driven decision-making, executing targeted campaigns, and maximizing ROI across paid media channels.

Location: Remote from any country globally.

Company

Tether is pioneering a global financial revolution by providing cutting-edge solutions like USDT and digital asset tokenization services, alongside innovations in energy, AI, and education.

What you will do

• Develop, execute, and optimize performance marketing strategies across paid media channels (Google Ads, Meta, X, LinkedIn).
• Drive customer acquisition through targeted campaigns, continuously refining strategies to maximize ROI.
• Manage media spend efficiently and work with cross-functional teams to align marketing efforts.
• Analyze and report on campaign performance, providing actionable insights for continuous improvement.
• Leverage A/B testing, audience segmentation, and funnel optimization techniques.
• Stay up-to-date with trends, tools, and best practices in performance marketing and growth hacking.

Requirements

• 5+ years of experience in performance marketing, growth marketing, or a similar role.
• Proven experience scaling customer acquisition for AI and financial products.
• Strong analytical and technical skills, with hands-on experience in ad platforms, tracking tools, and attribution models.
• Proven experience in managing ad budgets effectively to maximize ROI and drive growth.
• Strong familiarity with tools such as Google Analytics, Meta Business Manager, Google Tag Manager, and X Ad Manager.
• Ability to plan, execute, and scale campaigns efficiently to drive acquisition and retention.
• Excellent English communication skills.

Culture & Benefits

• Work remotely from every corner of the world.
• Collaborate with bright minds in the fintech space.
• Opportunity to make a mark in a fast-growing, lean, and industry-leading company.
• Contribute to an innovative platform.