Marketing Lead (Fintech)

TL;DR

Marketing Lead (Fintech/Legaltech): Own the growth function for Islamic Wills and Waqf services, building the customer funnel end-to-end with an accent on defining acquisition channels, testing value propositions, and scaling adoption. Focus on high-velocity experimentation, data-driven decision making, and strategic growth across digital channels.

Location: Hybrid in Kuala Lumpur

Company

hirify.global is a fintech company with subsidiaries specializing in Shariah-compliant Islamic Wills and Waqf (charitable endowments) through online digital platforms.

What you will do

• Define and drive end-to-end growth strategy across acquisition, activation, retention, referral, and revenue for iWill, iWaqf, and hirify.global Wills.
• Lead customer acquisition through digital channels (SEO, content, social, email, website) and optimize conversion paths.
• Run high-velocity experimentation including A/B tests, copy variations, and UX patterns to improve digital footprint.
• Establish frameworks to nurture users post-signup, reduce churn, and increase completion rates through behavior triggers.
• Build dashboards, run cohort analyses, and use quantitative insights to identify bottlenecks and opportunities.

Requirements

• 4+ years of experience in growth, performance marketing, or product-led growth with measurable impact.
• Proven ability to plan and execute multi-channel acquisition campaigns.
• Experience with data tools, funnel analytics, CRO, and experimentation frameworks.
• Exceptional analytical and strong communication skills.
• English: B2 required.

Nice to have

• Experience in financial services, legal/estate tech, or consumer services.
• Familiarity with Islamic inheritance principles and cultural considerations.
• Knowledge of CRM, Google Analytics, Mixpanel, A/B testing tools.

Culture & Benefits

• Proactive, data-obsessed environment focused on growth in a complex, culturally sensitive category.
• Human judgment makes final hiring decisions, even with AI tool assistance.