Industries Manager (Marketing)

TL;DR

Industries Manager (Marketing): Developing and executing marketing strategies tailored to specific industry verticals, ensuring alignment with sector needs and opportunities. Focus on targeted programmes that generate leads and support sales, while delivering value propositions and thought leadership.

Location: UK Wide, United Kingdom

Salary: Competitive

Company

BT is a global leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups.

What you will do

• Develop and deliver integrated marketing plans for specific industry verticals, ensuring alignment with business priorities and commercial objectives.
• Collaborate with sales, product, insights, and partner teams to identify industry-specific challenges, build value propositions, and create solutions that drive growth within the vertical.
• Lead the planning, execution, and optimisation of multi-channel marketing campaigns, using data and insights to target key industry audiences and maximise impact.
• Design and deliver thought leadership content, case studies, and use cases that showcase the strengths and opportunities within the industry vertical.
• Provide sales enablement support, developing content and resources that help sales teams convert leads and achieve revenue targets within the industry.

Requirements

• Comprehensive understanding of marketing strategy, campaign planning, and execution across industry verticals.
• Strong commercial acumen, with the ability to align marketing activity to business objectives and measure impact on pipeline and revenue.
• Advanced stakeholder management and collaboration skills, working effectively with sales, product, insights, and partner teams.
• Strategic thinking and leadership, with experience planning and optimising integrated marketing programmes in complex environments.
• Analytical and problem-solving skills, using data and insights to inform decisions and drive continuous improvement.
• Excellent communication and influencing skills, able to build relationships and present compelling value propositions to senior stakeholders.

Culture & Benefits

• Celebrating difference, fostering innovation and providing you with opportunities to be your best.
• Be part of a diverse and multi-skilled team that makes a significant impact to society.