Senior Brand Specialist (Fintech)

TL;DR

Senior Brand Specialist (Fintech): Shaping and evolving brands across all touchpoints, translating brand strategy into compelling and consistent experiences that build trust and credibility. Focus on brand stewardship, integrated marketing campaigns, and cross-functional collaboration to embed brand thinking across the organization.

Location: Hybrid working policy

Company

hirify.global empowers ambitious younger people with the Freedom to Succeed by providing guidance, tools, and easy market access.

What you will do

• Execute and refine brand strategy to support business growth and customer trust.
• Act as a brand guardian, ensuring consistency across channels, products, and communications.
• Manage creative teams and creative agency to deliver marketing campaign materials.
• Partner with Product, Sales & Service, Legal/Compliance, and Customer Experience teams to embed brand thinking across the organization.
• Monitor brand health metrics to optimize messaging, positioning, and creative effectiveness.
• Serve as a brand subject-matter expert and advisor to internal stakeholders.

Requirements

• 6–9+ years of experience in brand marketing, preferably in financial services, fintech, or another regulated industry.
• Strong understanding of brand strategy, positioning, and storytelling.
• Experience working cross-functionally with creative, product, and compliance teams.
• Excellent written and verbal communication skills.
• Proven ability to manage multiple projects in a fast-paced environment.

Nice to have

• Experience of working in a brand or creative agency.
• Experience of working with multiple brands simultaneously.
• Experience with brand measurement tools and customer research.
• Agency management experience.
• Familiarity with digital-first brands and omnichannel marketing.
• Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA a plus).

Culture & Benefits

• Competitive salary.
• Discretionary performance related bonus.
• Medical Insurance.
• Paid sick leave days for self and for taking care of your dependents.
• Hybrid working policy.
• A focus on your wellbeing, including talks and access to self-development tools.
• Flexi benefits / Quarterly allowance.