Product Marketing Executive (Fintech)

TL;DR

Product Marketing Executive (Fintech): Driving the growth of hirify.global's trading products through ideation, strategy formulation, and collaborative execution of acquisition and retention campaigns. Focus on market trends, competitor strategies, and customer needs to ensure product competitiveness and growth in the financial services sector.

Location: Athens / Remote / Limassol / Nicosia / Greece

Company

hirify.global is a company in the financial services.

What you will do

• Develop and innovate strategies to market and increase adoption of new and existing trading products.
• Partner with marketing sub-teams to design and roll out impactful acquisition, lifecycle, and retention campaigns.
• Analyze campaign results to identify key trends, successes, and areas for improvement.
• Work closely with product owners to implement relevant marketing strategies.
• Support sales and client-facing teams with product positioning and promotional materials.
• Stay informed about market trends, competitor strategies, and customer needs.

Requirements

• A degree in Marketing, Communications, Business, or a related field.
• At least 3 years of experience in Digital Product Marketing; experience in financial services or online trading is an advantage.
• Experience with user behavior tools like GA4, FullStory, and AppsFlyer.
• Ability to derive insights from data and translate them into actionable strategies.
• Excellent written and verbal communication skills in English.

Culture & Benefits

• Attractive remuneration package.
• Intellectually stimulating work environment.
• Continuous personal development and international training opportunities.

Hiring process

• Intro Chat with Talent Acquisition.
• First Interview with Your Future Team.
• Role-Specific Take-Home Task.
• Final Interview.