Head of Global Marketing (Fintech)

TL;DR

Head of Global Marketing (Fintech): Leading and scaling worldwide marketing operations, translating global business objectives into comprehensive marketing strategies across multiple regions (Asia, LATAM, Africa, MENA). Focus on overseeing a large multi-regional marketing organization, driving performance marketing strategy, and ensuring brand positioning and operational excellence within the financial services industry.

Location: Hybrid (Larnaca, Cyprus), with up to 2 days working from home.

Company

hirify.global is an internationally acclaimed multi-asset broker delivering cutting-edge trading tools, platforms, and conditions to traders worldwide, committed to innovation, transparency, and excellence in financial markets.

What you will do

• Translate global business objectives into comprehensive, data-driven marketing strategies for Asia, LATAM, Africa, and MENA.
• Lead and manage a global marketing organization of 100+ professionals across multiple regions.
• Oversee global performance marketing strategy, including paid media, affiliate marketing, acquisition funnels, and retention initiatives.
• Own global marketing budgeting, forecasting, and allocation, optimizing resources based on performance insights.
• Strengthen and standardize global brand positioning, online reputation management, and brand trust metrics.
• Act as a senior marketing partner to Product, Sales, Compliance, Technology, and Operations teams.

Requirements

• Minimum 10+ years of experience as Head of Marketing / Marketing Director / Senior Marketing Leader within the financial markets industry.
• Proven experience managing 100+ team members across multiple regions.
• Strong hands-on background in digital marketing, performance channels, budgeting, and analytics.
• Extensive experience within the Forex industry, with a deep understanding of regulatory considerations.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Fluency in English with exceptional written and verbal communication skills.

Nice to have

• Master’s degree is a plus.

Culture & Benefits

• Hybrid work model, allowing up to 2 days working from home.
• Annual leave starting at 22 days, increasing to 30 days based on service.
• Gym membership (Larnaca).
• Comprehensive health & life insurance.
• Paid time off for training & education.
• Birthday leave and Friday afternoons off in Summer (July & August).