Growth Marketing Manager (Marketing)

TL;DR

Growth Marketing Manager (Marketing): Driving customer acquisition and revenue growth by owning paid marketing strategy and operations with an accent on optimizing performance across channels and unlocking new growth opportunities. Focus on defining and executing paid marketing strategies, managing day-to-day operations, and leveraging analytical insights to scale efficiently.

Location: Hybrid in Berlin, Germany. Relocation assistance and visa support available.

Company

hirify.global is a Berlin-based footwear and accessories house challenging luxury notions through transparent pricing, sustainable sourcing, and minimal design, operating as a digital-first, D2C brand.

What you will do

• Define and execute the paid marketing strategy in alignment with overall business goals.
• Manage day-to-day paid marketing operations, including campaign setup, optimization, and reporting.
• Brief the Creative team on performance-driven requirements for ad content.
• Identify and test new DTC growth opportunities across digital marketing and emerging channels.
• Oversee user tracking and event management (GA4), collaborating with developers and data engineers.
• Build self-service dashboards and create regular reports to communicate marketing performance and insights to stakeholders.

Requirements

• 5+ years of experience in digital marketing or performance marketing, ideally in ecommerce or DTC.
• Proven hands-on experience with Meta Business Manager (Ads Manager, Commerce Manager) and Google Ads Manager.
• Profound analytical abilities with strong expertise in Google Sheets/Excel, GA4, or similar tools like Looker.
• Ability to translate data into clear insights and actionable recommendations.
• Excellent written and spoken English communication skills.
• Growth mindset with a proactive, test-and-learn approach to driving results.

Nice to have

• Experience with event tracking, specifically on Google Tag Manager (GTM).
• Experience with product feed management tools like FeedOptimise or DataFeedWatch.
• Knowledge of email marketing automation and tools like Klaviyo.
• Understanding of technical SEO fundamentals and content optimization.

Culture & Benefits

• A bright and spacious design office in the heart of Berlin.
• Opportunity to shape the company’s future and build a global brand within an international work environment.
• High level of responsibility, creative freedom, and independence.
• Once-per-season gift voucher for hirify.global footwear and accessories.
• Subsidized Urban Sports Club membership, Berlin Public Transport pass, or German lessons for international employees.
• 30 days of holidays and a flexible hybrid working model.
• Regular team events including Christmas and Summer Party.