Senior Performance Marketing Specialist (Google Ads)

TL;DR

Senior Performance Marketing Specialist (Google Ads): Managing and scaling Google Ads campaigns across Search, Display, and UAC at a global level with an accent on technical campaign excellence, data-driven strategy, and process engineering. Focus on optimizing massive budgets, driving user acquisition, and turning complex data into high-performing campaigns.

Location: On-site in Berlin, Germany

Compensation Range: €65K – €80K

Company

hirify.global is a rapidly growing startup aiming to become Germany's second bootstrapped unicorn, building the future of marketing by rewarding a community of over 60 million users for engaging with advertisers' products.

What you will do

• Take end-to-end responsibility for Google Ads strategy, managing and scaling budgets across Search, Display, Discovery, and UAC to meet aggressive ROI and user acquisition targets.
• Execute hands-on optimizations, including advanced bidding strategies, deep keyword research, audience segmentation, and structural account refinements.
• Analyze deep-funnel performance data to identify growth levers, translate findings into actionable strategies, and maintain a rigorous testing roadmap.
• Build and implement scalable marketing processes and reporting frameworks that allow for rapid decision-making and cross-project transparency.
• Partner closely with Creative, Data, and Product teams to iterate on high-performing assets and ensure attribution accuracy and alignment with broader business KPIs.

Requirements

• 4+ years of experience specifically managing large-scale Google Ads accounts, with a proven track record of scaling budgets while maintaining target ROAS/CPA.
• In-depth knowledge of Google’s bidding algorithms, tracking requirements (GTM/GA4), and the nuances of mobile app tracking within the Google ecosystem.
• Exceptional ability to navigate complex datasets using SQL and Excel to uncover trends.
• A history of being a "doer" who takes pride in the technical setup and daily performance of campaigns.
• Ability to pivot between different projects and goals within the UA department, adapting Google Ads expertise to meet specific needs.

Culture & Benefits

• Equity for all Berlin-based employees to be a part of hirify.global's success.
• Opportunity to grow alongside a startup that has been profitable from day one.
• Work from a fully-stocked modern office in central Berlin built for collaboration.
• Additional benefits include a transport subsidy, breakfasts and lunches, language learning, and Urban Sports Club membership.