Director PPC (AI, Hosting)

TL;DR

Director PPC (AI, Hosting): Lead paid advertising efforts across hirify.global Group brands and international markets with an accent on AI automation, predictive modeling, and strategic budget management. Focus on deploying AI-driven competitive analysis, fostering an AI-native culture, and integrating AI into creative production and BI attribution.

Location: Berlin. This role supports a hybrid working model.

Company

hirify.global is the leading European digitalization partner for small and medium-sized businesses, offering cloud infrastructure, cloud services, and hosting services to millions of customers across 18 markets.

What you will do

• Lead a global PPC strategy centered on AI automation and predictive modeling across SEA, Social, and Display.
• Manage multi-million Euro budgets using AI forecasting to dynamically shift capital across international markets.
• Deploy AI-driven competitive analysis to adapt instantly to local market shifts and global regulations.
• Lead an international team that uses Generative AI and automated workflows for creative strategy.
• Partner with SEO, Content, and Data Science to build an AI-supported ecosystem connecting brand visibility to performance data.
• Drive AI adoption beyond bidding, integrating it into creative production, personalized landing pages, and advanced BI attribution.

Requirements

• At least 7 years of experience in Performance Marketing, with 3 years leading teams and managing annual budgets over €10M.
• Strong, hands-on knowledge of Google Ads and Microsoft Advertising, plus experience scaling Social (Meta, LinkedIn), Display, and YouTube.
• Proven ability to manage multi-market and multi-language campaigns.
• Fluent English (C1/C2) is a must.
• Bachelor’s degree in Marketing, Business, or a related field.
• Strategic business sense, AI-first leadership, and a data-driven, results-oriented approach.

Nice to have

• Other languages are a plus.

Culture & Benefits

• Hybrid working model and flexible working hours through trust-based working hours.
• Subsidized canteen and various free drinks at some locations.
• Modern office space with very good transport connections.
• Various employee discounts for activities and products.
• Employee events such as summer and winter parties, as well as workshops.
• Numerous training and development opportunities.
• Various health offers, such as sports and health courses.