Marketing Growth and Experimentation Lead

TL;DR

Marketing Growth and Experimentation Lead: Setting the vision and roadmap for a multidisciplinary team focused on discovering and validating new marketing opportunities. Focus on establishing experimentation frameworks, running pilots and A/B tests, and measuring impact to accelerate pipeline, revenue, and brand.

Location: Hybrid in Düsseldorf, Germany. Up to 2 work from home days weekly, with the possibility to work remotely from selected countries abroad for up to 20 days per year.

Company

hirify.global is a leading metasearch engine enabling millions of travelers to compare hotel prices from hundreds of booking sites.

What you will do

• Recruit, mentor, and develop a diverse, high-performing growth and experimentation team.
• Define and run the opportunity pipeline, from discovery to validation.
• Develop robust business cases for new opportunities to secure investment and guide decisions.
• Design and execute experiments, pilots, A/B tests, and geo lifts with clear success metrics.
• Measure and validate opportunities with data, then hand over to other teams for execution and scaling.
• Translate experiment results and pipeline status into clear narratives for senior executives to influence investment decisions.

Requirements

• 8+ years of experience in growth marketing, strategy, or experimentation, including 3+ years leading multi-disciplinary teams.
• Proven track record finding and validating new marketing channels and tactics.
• Strong business acumen; ability to connect experiments to revenue and margin impact.
• Strong experimentation and prioritization skills; comfort with ambiguity and fast-paced environments.
• Exceptional stakeholder management and executive communication.
• People leadership experience in hiring, coaching, and performance-managing talent.
• Bachelor’s degree in a quantitative, business, or related field.
• Excellent communication skills in English, both written and verbal.

Nice to have

• Experience in the travel, e-commerce, or digital marketing industry.
• Experience or strong interest in AI transformation (e.g., AI-powered experimentation).
• Technical or analytical fluency (e.g., SQL, experimentation platforms).
• Experience building or scaling partnership or channel development programs.

Culture & Benefits

• Prioritized personal development with personalized coaching, workshops, educational meetups, and free online learning courses.
• Visa support and a relocation package, interest-free newcomer loan, and free language classes.
• Self-determined vacation (minimum 25 days), flexible working hours, and up to 2 work from home days weekly.
• Ability to work remotely from a different location within Germany or selected countries abroad for up to 20 days per year.
• Daily canteen budget, complimentary snacks and drinks, and an on-campus kids room.
• Access to an on-site gym, sports classes, and Urban Sports Club membership.

Hiring process

• Introduction Call
• Case Study Presentation + technical interview
• Interview with Stakeholders