Senior Regional Marketing Manager (SaaS)

TL;DR

Senior Regional Marketing Manager (SaaS): Driving pipeline and revenue growth across key markets, specifically the UK and Ireland, by developing and executing regional marketing strategies. Focus on designing full-funnel campaigns, aligning with sales and marketing teams, and leveraging AI tools to enhance program efficiency and output.

Location: Must be based in the UK or Ireland

Company

hirify.global is a visual workspace for innovation that enables distributed teams of any size to build the next big thing.

What you will do

• Establish and own hirify.global's regional marketing plan for UKI, translating GTM goals into a strategy that directly generates and accelerates pipeline.
• Lead the end-to-end development and execution of effective and scalable regional marketing activities including events, ABM, and other field programs that accelerate pipeline and drive revenue.
• Align, prioritize, and plan closely with sales, marketing, and other functional and cross-functional teams to ensure that targets are met.
• Regularly report on regional performance metrics, campaign ROI, and pipeline contribution to GTM and marketing leaders.
• Own and manage the regional marketing budget for the UK, demonstrating a strong ROI for all expenditures.

Requirements

• 7+ years of experience in B2B SaaS marketing, with at least 3 years dedicated to a UK regional marketing role.
• A proven track record of designing and executing full-funnel marketing campaigns (online and offline) that result in measurable pipeline and revenue growth.
• Deep understanding of the UK B2B technology landscape, buyer personas, and customer journey.
• Strong analytical skills and proficiency in using CRM (e.g., Salesforce) and marketing automation platforms (e.g., Marketo).
• Exceptional collaboration and communication skills, with the ability to influence cross-functional teams (Sales, Product, Global Marketing).
• Demonstrated experience leveraging AI tools to enhance program efficiency and output.

Culture & Benefits

• Competitive equity package.
• Medical insurance coverage.
• Lunch, snacks, and drinks provided in the office.
• Wellbeing benefit and WFH equipment allowance.
• Annual learning and development allowance to grow your skills and career.
• Opportunity to work for a globally diverse team.