Analytical Lead (Advertising AI)

TL;DR

Analytical Lead (Advertising AI): Generating data-driven insights and recommendations to enhance client business performance on the Microsoft Advertising platform with an accent on synthesizing industry knowledge, digital marketing expertise, and advanced analytical methods. Focus on crafting compelling data stories to influence decision-makers and identifying business opportunities through in-depth client understanding.

Location: Hybrid (Los Angeles, US). Employees living within a 50-mile commute of a designated Microsoft office in the U.S. are expected to work from the office at least four days per week.

Salary: USD $85,100 – $169,800 per year (up to $185,300 for San Francisco Bay area and New York City metropolitan area).

Company

Microsoft Advertising operates at the forefront of the digital advertising industry, empowering advertisers globally with tools for reach expansion.

What you will do

• Leverage appropriate data sources, integrate data, and address data quality issues in partnership with teams.
• Determine and execute appropriate analytical techniques, interpreting results for actionable recommendations.
• Stay abreast of data privacy and governance rules, ensuring work aligns with principles and controls.
• Collaborate across internal and client teams to deepen expertise in data sources and methodologies.
• Develop and evaluate internal and client-facing presentations that tell stories through analyses and data visualizations.
• Understand clients' businesses, anticipate problems, and identify business opportunities for Microsoft Advertising.

Requirements

• 2+ years experience in data analysis, reporting, data science, business intelligence, or business and financial analysis.
• 2+ years experience using PowerBI/Tableau, DAX, R, and SQL for data manipulation and visualization on large datasets.
• Possess dynamic and creative critical thinking skills, with an ability to communicate complex analyses to diverse partners.
• Experience utilizing analytical tools to transform massive, dynamic datasets into actionable insights.
• Experience conducting, interpreting, and clearly communicating measurement analyses (e.g., incrementality, attribution, lift studies).
• Working knowledge of statistics, predictive modeling, and data clustering/classification techniques.

Nice to have

• 4+ years experience in statistics, mathematics, analytics, or related fields.
• 4+ years experience using PowerBI/Tableau, DAX, and SQL on large datasets, with client-facing experience.
• Experience in digital media, data analysis, measurement, and data management.
• Familiarity with Python, PowerPivot, and Microsoft Advertising API.
• Experience in the Technology and Telecommunications industry.

Culture & Benefits

• Contribute to Microsoft’s mission to empower every person and organization to achieve more.
• Work within a culture of inclusion built on a growth mindset, innovation, collaboration, respect, integrity, and accountability.
• Opportunity to contribute to a high-performing team culture with enthusiasm and imagination.
• Comprehensive benefits and compensation information is available.
• Microsoft is an equal opportunity employer committed to diversity and accessibility.
• Comfort working in an agile and constantly evolving environment while thriving amid ambiguity.