Events Manager

TL;DR

Events Manager (Marketing): Developing and executing integrated marketing and communication strategies for hirify.global's flagship and regional events with an accent on audience acquisition and engagement. Focus on aligning event goals with marketing initiatives, optimizing campaign performance, and ensuring consistent messaging across all promotional channels.

Location: Palo Alto, California

Salary: $13,600–$16,000 per month

Company

hirify.global is a leader in enterprise orchestration, providing an AI-powered platform to streamline operations by connecting data, processes, applications, and experiences.

What you will do

• Develop and execute comprehensive marketing communication plans and calendars for all event marketing activities.
• Collaborate with product marketing and events teams to craft compelling content for all promotional channels.
• Equip sales and customer success teams with valuable resources and tactics to aid in audience acquisition strategies.
• Optimize audience targeting using segmentation and data-driven tactics, monitoring campaign performance and adapting strategies.
• Develop pre-event, onsite, and post-event engagement strategies to maximize participation and ROI.
• Create and maintain registration tracking documents and provide post-event reports and recommendations based on data.

Requirements

• 3-5 years of experience in event marketing or SaaS communications, preferably in a B2B marketing environment.
• Proven experience in managing multi-channel marketing campaigns.
• Strong project management skills with the ability to manage multiple projects under tight deadlines.
• Strong understanding of digital marketing and marketing automation platforms (Marketo) and experience with various MarTech solutions (Outreach, SFDC).
• Understanding of event KPIs and metrics, and ability to report on campaign successes.
• Ability to lead and/or present in cross-functional meetings.

Nice to have

• Experience with the Cvent event platform.

Culture & Benefits

• Flexible, trust-oriented culture that empowers everyone to take full ownership of their roles.
• Driven by innovation and looking for team players.
• Balances productivity with self-care.
• Vibrant and dynamic work environment with a multitude of benefits.